"How to Write a Good Advertisement" is a book written by Victor O. Schwab, published in 1952. The book is a practical guide for anyone looking to improve their advertising copywriting skills.
In "How to Write a Good Advertisement," Schwab covers a wide range of topics related to advertising copywriting, including how to craft effective headlines, how to structure a persuasive advertisement, and how to use language and psychology to influence readers. He also provides tips and techniques for writing copy that is clear, concise, and compelling.
Throughout the book, Schwab uses real-world examples to illustrate his points and provides practical exercises for readers to try out. He also covers the principles of good advertising design and provides guidance on how to create advertisements that are visually appealing and effective.
Overall, "How to Write a Good Advertisement" is a valuable resource for anyone looking to improve their advertising copywriting skills and create more effective advertisements.