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2023 State of Marketing Survey Results

Survey

2023 State of Marketing Survey Results

The results are in! Marketing professionals from around the world provided feedback in our yearly state of marketing survey. Categories included Marketing & Organization Priorities, Content Marketing, Social Media, SEO, Email, ABM, and general website.

Content Marketing Certification

Course | Intermediate

Content Marketing Certification

This certification course will give you an overview of how to become an effective content marketer.

The Marketing Starter Podcast

Podcast

The Marketing Starter Podcast

The Marketing Starter Podcast is a show for business pioneers where we interview thought leaders from around the world and discuss innovative topics on how to kick-start your marketing efforts and become a more savvy marketer.

Fundamentals of Digital Marketing

Course | Beginner

Fundamentals of Digital Marketing

A free, self-paced online course offered by Google that covers various aspects of digital marketing, including SEO, SEM, display advertising, social media marketing, mobile marketing, email marketing, and analytics. The course is divided into 26 modules and is estimated to take approximately 40 hours to complete. Upon completion, participants receive a certificate from Google.

Get a Business Online

Course

Get a Business Online

Google's free course in discovering what it takes to start and run a successful business online. You'll also learn how to build a digital presence, use e-commerce, keep a business safe from hackers, and get noticed locally.

Guide | Beginner

Starting a Career in Digital Marketing: A Comprehensive Guide

Discover the essential steps and skills needed to launch a successful career in digital marketing. This in-depth guide covers the industry, job opportunities, and the education and training required to succeed.

They Ask, You Answer

Book

They Ask, You Answer

"They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" is a book written by Marcus Sheridan, published in 2017. The book is a practical guide to using content marketing and inbound sales to attract, engage, and delight customers.

Marketing School

Podcast

Marketing School

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

My Life in Advertising and Scientific Advertising

Book

My Life in Advertising and Scientific Advertising

"My Life in Advertising" and "Scientific Advertising" are two classic books written by Claude C. Hopkins, a pioneering advertiser and marketing expert. "My Life in Advertising" is a memoir that chronicles Hopkins' career in the advertising industry, including his successful campaigns for brands such as Quaker Oats and Gold Dust Washing Powder.

Reporting and Analytics for LinkedIn Ads

Course | Beginner

Reporting and Analytics for LinkedIn Ads

Are you struggling each time you face the numbers? Wondering how to base your decisions on metrics? This course is great if you’re new to LinkedIn reporting tools or you want to improve your campaign analytics skills with tips and best practices. The course's main goal is to help you get the most ROI for your ad spend.

Document

Social Media Growth Tracker Template

Track social media growth tracker for tracking per month or year.

Scientific Advertising

Book

Scientific Advertising

"Scientific Advertising" is a book written by Claude C. Hopkins, published in 1923. The book is considered a classic in the field of advertising and has influenced the way advertising has been practiced for nearly a century.

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Hegarty on Advertising

Book

Hegarty on Advertising

"Hegarty on Advertising" is a book written by Sir John Hegarty, a renowned advertising executive and co-founder of Bartle Bogle Hegarty (BBH), one of the world's most successful and influential advertising agencies.

Get Noticed with Social Media

Course | Beginner

Get Noticed with Social Media

Everyone's on social media, so it makes sense for your business to be there too. Take advantage of popular social media networks by understanding why you need to be there, joining the right social media sites and growing your presence by engaging with your networks.

Guide | Beginner

User Personas

User personas are fictional characters that represent a brand's ideal customer. They are used in marketing to help businesses better understand and target their audience. By creating detailed profiles of these personas, businesses can tailor their messaging, product offerings, and overall marketing strategy to better appeal to their target customer.

Killing Marketing

Book

Killing Marketing

How Innovative Businesses Are Turning Marketing Cost Into Profit

The 1-Page Marketing Plan

Book

The 1-Page Marketing Plan

"The 1-Page Marketing Plan" is a book written by Allan Dib, published in 2017. The book is a practical guide to creating a simple and effective marketing plan that can be distilled onto a single page.

Everybody Hates Marketers

Podcast

Everybody Hates Marketers

Everyone Hates Marketers is the only podcast for people sick of marketing bullsh*t. It's reached 1M+ downloads in less than four years.

Microsoft Advertising Certified Professional

Course

Microsoft Advertising Certified Professional

You’re a business leader who stays ahead of the curve. Take that strategy even further with Microsoft Advertising certifications to demonstrate your digital advertising knowledge and skills.

Digital Marketing Victories Podcast

Podcast

Digital Marketing Victories Podcast

The Digital Marketing Victories Podcast is a monthly show to celebrate each other’s digital marketing victories. Each month we’ll interview marketers who have had a breakthrough moment and discover how they did it. Tune in to find practical tips, tactics, and persuasion techniques that made the difference.

Document

User Personas Template

User personas are fictional characters that represent your ideal customers based on research and data. They are essential tools for sales and marketing, as they help companies understand their target audience on a deeper level. By creating user personas, companies are able to create more targeted, personalized, and effective marketing campaigns.

The Unmarketing Podcast

Podcast

The Unmarketing Podcast

Business is built on relationships, so make building them your business. Discussions centered around authenticity, integrity and community served with a side of sarcasm. Hosted by Scott and Alison Stratten.

Course

Social Media Marketing Professional Certificate

Gain a competitive edge with job-ready skills, and start your career in social media marketing with a Meta Social Media Marketing Professional Certificate, hosted on Coursera.

Course

Meta Marketing Developer Certification

Meta Certified Marketing Developers can implement marketing solutions using Business Manager, Meta Pixel, product catalogs and advanced matching.

The CRO Course: Win on Mobile

Course

The CRO Course: Win on Mobile

Get ready to win on mobile. Most companies get more visitors from mobile than desktop, but many mobile sites are still not optimized to perfection. The result is suffering conversion rates and missed revenue.

Use Google Analytics to Meet Your Business Objectives (GA4)

Course | Beginner

Use Google Analytics to Meet Your Business Objectives (GA4)

Find out how the latest generation of Google Analytics can take your measurement strategy to the next level. Learn how to set up an Analytics account and gain the insights you need to meet your business objectives.

How to Enhance and Protect Your Online Campaign

Course | Beginner

How to Enhance and Protect Your Online Campaign

Whether you need help with managing your campaign's online presence or keeping its information safe, we have tools and resources to support you. In these videos, we explore how to use online platforms to reach and connect with your audience and how to measure and maintain a successful and safe campaign online.

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Book

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

"80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More" is a book written by Perry Marshall, a business consultant and marketing expert. In this book, Marshall explores the concept of the 80/20 principle, which states that roughly 80% of outcomes come from 20% of causes.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Book

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

"Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content" is a book written by Ann Handley, published in 2014. The book is a comprehensive guide to creating high-quality content for a variety of platforms and audiences.

Google SEO Guide

Course

Google SEO Guide

This comprehensive resource will show you how to rank higher in Google search.

Building a Full-Funnel Content Marketing Strategy on LinkedIn

Course | Intermediate

Building a Full-Funnel Content Marketing Strategy on LinkedIn

This course will help you strike a balance of organic and paid content to guide your audience through the customer journey. You’ll learn how to develop and distribute your content throughout the marketing funnel, from awareness to consideration and finally to conversion, to reach the right people at the right time and grow your business.

Course

Meta Certified Media Buying Professional

Meta Certified Media Buying Professionals can optimize, report on and harness tools needed to activate ad campaigns with Meta.

Discover the Next Generation of Google Analytics (GA4)

Course | Beginner

Discover the Next Generation of Google Analytics (GA4)

Find out how the latest generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business.

Introduction to LinkedIn Ads

Course | Beginner

Introduction to LinkedIn Ads

This course can help you better understand LinkedIn Marketing Solutions’ paid products. When you're done, you'll be able to create an ad campaign using LinkedIn’s native targeting, measure your success in Campaign Manager, and optimize your advertising goals.

Connect Through Email

Course

Connect Through Email

Email marketing is a great way to connect and stay in touch with your customers. From building a contact list to learning how to design emails that really stand out, this topic will teach you the basics of effective email marketing campaigns.

Course

Twitter Flight School

If you’re looking to level up your Twitter ad game, you’ve come to the right place. Twitter Flight School has everything you need to earn more than just Likes and Retweets. From sparking conversations and creating new connections to launching a campaign — it’s all right here at your fingertips. You've made it this far, let's get started.

The Advertising Effect: How to Change Behaviour

Book

The Advertising Effect: How to Change Behaviour

"The Advertising Effect: How to Change Behaviour" is a book written by Adam Ferrier, published in 2015. The book is a comprehensive guide to the psychology of advertising and how it can be used to influence consumer behavior.

Make Sure Customers Find You Online

Course

Make Sure Customers Find You Online

Start our free course to discover just some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales and awareness.

Measure Your Marketing with Google Analytics (GA4)

Course | Beginner

Measure Your Marketing with Google Analytics (GA4)

Find out how Google Analytics can give you the insights you need to help meet your marketing objectives. Learn key measurement features in Analytics that can show the effectiveness of your online marketing efforts and help you get more return.

Marketing Matters

Podcast

Marketing Matters

Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET. Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.

The Update

Podcast

The Update

In this video series, Google leaders and industry experts share insights that businesses need to know now. What are the latest trends? How are companies adapting? Join us each week as we discuss the latest data, new products, and marketing strategies.

Marketing 4.0: Moving from Traditional to Digital

Book

Marketing 4.0: Moving from Traditional to Digital

"Marketing 4.0: Moving from Traditional to Digital" is a book written by Philip Kotler and David F. Angelo, published in 2016. The book explores the evolution of marketing in the digital age, and offers insights into how businesses can adapt to the changing marketing landscape.

Get Started with Content Marketing

Course | Beginner

Get Started with Content Marketing

Content marketing is a great way to build trust and increase site traffic. In this topic, you'll learn how to write for online audiences, organise production and promotion, choose the right format based on your content, and track your content marketing success.

Promote a Business With Online Advertising

Course | Beginner

Promote a Business With Online Advertising

We'll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and display ads can help you reach and attract more of the right customers.

Document

12 Month Content Calendar Template

A 12-month marketing content calendar template to help you plan your content throughout the year.

Course

Meta Certified Digital Marketing Associate

Meta Certified Digital Marketing Associates understand the value that advertising on Meta technologies can deliver for businesses and they can use foundational tools to build campaigns.

Make the Most of Video

Course | Beginner

Make the Most of Video

Today, video is a vibrant and popular part of the online experience. Connecting with customers through this versatile medium can open up valuable advertising and content marketing opportunities. Learn how to integrate video into your online strategy, plan and produce videos on a budget, and promote them so that they're seen by the right people.

Using LinkedIn's Ad Targeting

Course | Beginner

Using LinkedIn's Ad Targeting

In this course, you'll learn how LinkedIn Targeting works — and how to get the most of it. You'll explore LinkedIn’s unique targeting and the important steps and best practices to tailor your ad targeting strategy for your LinkedIn campaign.

The Beginner's Guide to SEO

Course | Beginner

The Beginner's Guide to SEO

If you're serious about improving search traffic and are unfamiliar with SEO, we recommend reading the Beginner's Guide to SEO front-to-back. We've tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.

Document

Social Media Engagement Tracker Template

Track all your social media posts and engagement metrics.

Deep Dive into Social Media

Course | Beginner

Deep Dive into Social Media

An organised social media plan and strategy will go a long way in saving you time and energy. Become familiar with what social content works best, why advertising on social can be a powerful addition to your strategy, and how to measure success so that you can optimise future social content.

Growth-Driven Design

Course

Growth-Driven Design

In the Growth-Driven Design certification course, you’ll learn how to build and optimize a peak-performing website that delivers user value and drives business growth. This includes video training, tools, quizzes, and templates to help you develop a strategy, build a launch pad website, and implement data-driven continuous improvement. The course is made up of seven lessons and a 55-question exam. In addition to the content, you’ll gain access to our global GDD Slack community, where you can ask questions and collaborate with the instructors and thousands of GDD practitioners.

Introduction to Amazon Advertising

Course

Introduction to Amazon Advertising

In this course, you learn about Amazon Advertising’s full range of ad solutions, including ad types and placements, and the campaign goals you can reach with Amazon.

Guide | Beginner

Email Marketing Best Practices

Email marketing best practice guide for anyone looking to build or send marketing email as a way to communicate to a list of contacts through any system, including paid media, marketing automation, an email service provider, or your personal email account.

Become a Digital Marketing Specialist

Course | Beginner

Become a Digital Marketing Specialist

Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

Google Ads Certification

Course | Advanced

Google Ads Certification

The Google Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. You can earn the certification through Skillshop, Google's online training program.

Marketing Over Coffee

Podcast

Marketing Over Coffee

Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn

The Copywriter's Handbook

Book

The Copywriter's Handbook

"The Copywriter's Handbook" is a book written by Robert W. Bly, published in 1985. The book is a comprehensive guide to copywriting, providing practical advice and techniques for crafting effective copy for a wide range of media.

Ogilvy on Advertising

Book

Ogilvy on Advertising

"Ogilvy on Advertising" is a book written by David Ogilvy, published in 1983. The book is a collection of essays and articles written by Ogilvy, one of the most influential figures in the history of advertising.

Selling the Invisible: A Field Guide to Modern Marketing

Book

Selling the Invisible: A Field Guide to Modern Marketing

"Selling the Invisible: A Field Guide to Modern Marketing" is a book written by Harry Beckwith, published in 1997. The book is a guide to modern marketing, and it offers practical advice on how to effectively market intangible products and services.

Social Minds

Podcast

Social Minds

Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman.

Document

Marketing Plan Template

Marketing plan template to help you plan and build your marketing strategy, targeting, branding, and content.

Guide | Beginner

Understanding SEO in Digital Marketing

If you're looking to improve your online visibility and drive more traffic to your website, you've probably come across the term SEO. SEO, or search engine optimization, is a critical component of digital marketing that can help you rank higher in search engine results pages (SERPs).

How to Win Friends & Influence People

Book

How to Win Friends & Influence People

"How to Win Friends & Influence People" is a book written by Dale Carnegie, published in 1936. The book is a classic self-help guide that provides practical advice on how to build relationships and influence others.

Email Marketing Certification

Course

Email Marketing Certification

Designed to provide individuals with the knowledge and skills necessary to effectively execute email marketing campaigns. The course covers the fundamentals of email marketing, including planning and strategy, email design and deliverability, list management and segmentation, and measuring and optimizing email performance.

How Brands Grow: What Marketers Don't Know

Book

How Brands Grow: What Marketers Don't Know

"How Brands Grow: What Marketers Don't Know" is a book written by Professor Byron Sharp, published in 2010. The book is a comprehensive guide to the principles of brand growth and how marketers can use them to drive business results.

How to advertise on LinkedIn

Course | Beginner

How to advertise on LinkedIn

Connect your brand with the world’s largest audience of active, influential professionals. These five steps demonstrate how to run a self-service ad campaign on LinkedIn using Sponsored Content, Message Ads, Dynamic Ads, and Text Ads.

Foundr Podcast

Podcast

Foundr Podcast

Unlike most podcast interview series Nathan Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business.

Content Inc.

Book

Content Inc.

In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience.

Document

URL/Query Regex Builder

Add URLs and pick the domain and it will give you a functional Regex that you can copy-paste into Google Analytics or Search Console.

Search Console Training

Course

Search Console Training

Join Daniel Waisberg, Search Advocate at Google, as he helps you get started with optimizing your search appearance on Google and increasing organic traffic to your website using Google Search Console! Brought to you by Google Search Central.

Content Matterz

Podcast

Content Matterz

Entrepreneurs often need help communicating their story. That’s where the Content Matterz Podcast comes in! Short snippet episodes giving you ideas, inspiration, and marketing tips.

Search Engine Optimization (SEO) Starter Guide

Course

Search Engine Optimization (SEO) Starter Guide

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Book

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

"Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads" is a book written by Luke Sullivan, published in 2002. The book is a comprehensive guide to advertising, covering a wide range of topics including strategy, creative development, media planning, and execution.

Online Marketing Made Easy

Podcast

Online Marketing Made Easy

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business, Amy Porterfield.

The Marketing Book

Podcast

The Marketing Book

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

Document

Website Page Analyzer

Using Google Sheet to crawl a page to get information on H tags, meta information, robots, and much more. Used for technical SEO auditing if you don't have an account with a tool like SEMrush.

Learn Digital Marketing Concepts

Course | Beginner

Learn Digital Marketing Concepts

From acquisition and engagement to conversion and metrics, learn the basics of the Marketo platform, and test your knowledge after each short session!

YouTube Certified

Course

YouTube Certified

YouTube Certified is a series of courses designed to help eligible creators and partners use advanced YouTube systems and tools.

Expand a Business to Other Countries

Course | Beginner

Expand a Business to Other Countries

Want to know what it takes to go global? Discover how to enter new markets and sell to customers around the world, with our free course on how to expand a business internationally.

Social Pros Podcast

Podcast

Social Pros Podcast

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Anna Hrach and Daniel Lemin of Convince & Convert and Erika Lovegreen of ICUC.

Course

Meta Blueprint

Discover online learning courses, training programs and certifications that can help you get the most out of Meta marketing platforms.

Beyond 8 Figures

Podcast

Beyond 8 Figures

Listen to the honest conversations about starting and scaling businesses to $10M and beyond, the realities of being a modern-day entrepreneur, advice for practicing deliberate entrepreneurship, and more!

Meta Certified Community Manager

Course

Meta Certified Community Manager

This exam identifies candidates who possess the ability to build, scale and sustain an online community by utilizing community-building strategies and tools which can be applied to non-profits and interest communities, as well as brands and agencies.

How the Fxck

Podcast

How the Fxck

A leading search engine optimization (SEO) podcast. Subscribe to get weekly expert interviews, strategy deep-dives, and daily-use templates to help you develop and execute an organic marketing strategy. Our content is designed to make you a faster executor; a better strategist; and a more consistent marketer.

Set Up Your HubSpot CRM for Growth

Course

Set Up Your HubSpot CRM for Growth

In this track, you'll learn why a CRM is important for your business, the role it plays, and how it connects to your company's flywheel model. You'll learn how to import data into your HubSpot CRM and understand what you need to get started.

Search Off the Record

Podcast

Search Off the Record

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on.

Promote a business with content

Course | Beginner

Promote a business with content

Take our free course to learn how to promote your business by using the power of content. Find out how tools like social media, video, and content marketing can help businesses get noticed and connect with more customers online.

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Book

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

"Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability" is a book written by Steve Krug that provides practical guidance on how to design websites that are easy for people to use. The book is based on the premise that people should be able to use websites without having to think too much about how to do so. To achieve this, Krug advocates for a common sense approach to design that focuses on simplicity, clarity, and usability.

How to Write a Good Advertisement

Book

How to Write a Good Advertisement

"How to Write a Good Advertisement" is a book written by Victor O. Schwab, published in 1952. The book is a practical guide for anyone looking to improve their advertising copywriting skills.

Social Media Marketing Podcast

Podcast

Social Media Marketing Podcast

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing.

The Copywriter

Book

The Copywriter

"The Copywriter" is a book written by Bob Bly, published in 2010. The book is a comprehensive guide to copywriting, providing practical advice and techniques for crafting effective copy for a wide range of media.

Inbound Course: Get Certified in the Inbound Methodology

Course

Inbound Course: Get Certified in the Inbound Methodology

Learn the inbound methodology and the flywheel as a core part of any inbound business

Go Further with Your Google Analytics Data (GA4)

Course | Intermediate

Go Further with Your Google Analytics Data (GA4)

Get even more from your Google Analytics data! Find out how to control the data you collect, combine data from other sources, and learn about your options if you need enterprise Analytics features.

Zero to One: Notes on Startups, or How to Build the Future

Book

Zero to One: Notes on Startups, or How to Build the Future

"Zero to One: Notes on Startups, or How to Build the Future" is a book written by Peter Thiel, published in 2014. The book is based on Thiel's experiences as a successful entrepreneur and investor, and it offers insights into how to build a successful startup.

Contagious: Why Things Catch On

Book

Contagious: Why Things Catch On

"Contagious: Why Things Catch On" is a book written by Jonah Berger, published in 2013. The book is a comprehensive guide to understanding why some ideas and products become popular and how to create content that is more likely to spread.

Best Story Wins

Podcast

Best Story Wins

Each episode features a conversation with industry leaders about how they win the hearts and minds of their customers and build world-class brands. You’ll learn about their success stories and failures, as well as strategies and tactics for how to take your own marketing efforts to the next level.

The Jam Sessions

Podcast

The Jam Sessions

The Jam Sessions is the official Rock Content podcast and full immersion in marketing. We bring the most innovative minds in the marketing world to talk ideas, tips, tricks and strategies to make you become an indispensable marketer.

Understand Customers Needs and Online Behaviors

Course | Beginner

Understand Customers Needs and Online Behaviors

With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our free course to find out how you can easily measure your activity and understand customer needs and their online behaviours.

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Book

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

"Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World" is a book written by Gary Vaynerchuk, a serial entrepreneur and CEO of VaynerX, a modern-day media and communications holding company. In this book, Vaynerchuk provides a guide on how to effectively communicate and market in today's social media landscape.

Hooked

Book

Hooked

"Hooked: How to Build Habit-Forming Products" is a book written by Nir Eyal, published in 2014. Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?