Guides on Digital Marketing
Our guides are designed to provide you with practical insights, proven strategies, and actionable tips to help you achieve your marketing goals and grow your business. Have a guide recommendation? Send us a note.
Guides
Guide | Beginner
Email Marketing Best Practices
Email marketing best practice guide for anyone looking to build or send marketing email as a way to communicate to a list of contacts through any system, including paid media, marketing automation, an email service provider, or your personal email account.
Email Marketing Digital Marketing Marketing
Guide | Beginner
User Personas
User personas are fictional characters that represent a brand's ideal customer. They are used in marketing to help businesses better understand and target their audience. By creating detailed profiles of these personas, businesses can tailor their messaging, product offerings, and overall marketing strategy to better appeal to their target customer.
Marketing Digital Marketing Advertising
Guide | Beginner
Starting a Career in Digital Marketing: A Comprehensive Guide
Discover the essential steps and skills needed to launch a successful career in digital marketing. This in-depth guide covers the industry, job opportunities, and the education and training required to succeed.
Digital Marketing Marketing
Guide | Beginner
Understanding SEO in Digital Marketing
If you're looking to improve your online visibility and drive more traffic to your website, you've probably come across the term SEO. SEO, or search engine optimization, is a critical component of digital marketing that can help you rank higher in search engine results pages (SERPs).
SEO Digital Marketing Marketing