Guides on Marketing

Email Marketing Best Practices

Email marketing best practice guide for anyone looking to build or send marketing email as a way to communicate to a list of contacts through any system, including paid media, marketing automation, an email service provider, or your personal email account.

User Personas

User personas are fictional characters that represent a brand's ideal customer. They are used in marketing to help businesses better understand and target their audience. By creating detailed profiles of these personas, businesses can tailor their messaging, product offerings, and overall marketing strategy to better appeal to their target customer.

Starting a Career in Digital Marketing: A Comprehensive Guide

Discover the essential steps and skills needed to launch a successful career in digital marketing. This in-depth guide covers the industry, job opportunities, and the education and training required to succeed.

Understanding SEO in Digital Marketing

If you're looking to improve your online visibility and drive more traffic to your website, you've probably come across the term SEO. SEO, or search engine optimization, is a critical component of digital marketing that can help you rank higher in search engine results pages (SERPs).