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2024 State of Marketing Survey Results

The results are in! Marketing professionals from around the world provided feedback in our yearly state of marketing survey. Categories included Marketing & Organization Priorities, Content Marketing, Social Media, SEO, Email, ABM, and general website.

How to Write a Good Advertisement

“How to Write a Good Advertisement: A Short Course in Copywriting” by Victor O. Schwab offers timeless principles and practical advice for creating compelling and effective advertisements.

Scientific Advertising

“Scientific Advertising” by Claude C. Hopkins is a seminal work that underscores the importance of data-driven strategies and testing in creating effective advertising campaigns.

Fundamentals of Digital Marketing

A free, self-paced online course offered by Google that covers various aspects of digital marketing, including SEO, SEM, display advertising, social media marketing, mobile marketing, email marketing, and analytics. The course is divided into 26 modules and is estimated to take approximately 40 hours to complete. Upon completion, participants receive a certificate from Google.

Introduction to Amazon Advertising

In this course, you learn about Amazon Advertising’s full range of ad solutions, including ad types and placements, and the campaign goals you can reach with Amazon.

Starting a Career in Digital Marketing: A Comprehensive Guide

Discover the essential steps and skills needed to launch a successful career in digital marketing. This in-depth guide covers the industry, job opportunities, and the education and training required to succeed.