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2023 State of Marketing Survey Results

Survey

2023 State of Marketing Survey Results

The results are in! Marketing professionals from around the world provided feedback in our yearly state of marketing survey. Categories included Marketing & Organization Priorities, Content Marketing, Social Media, SEO, Email, ABM, and general website.

Guide | Beginner

User Personas

User personas are fictional characters that represent a brand's ideal customer. They are used in marketing to help businesses better understand and target their audience. By creating detailed profiles of these personas, businesses can tailor their messaging, product offerings, and overall marketing strategy to better appeal to their target customer.

Meta Certified Media Buying Professional

Course

Meta Certified Media Buying Professional

Meta Certified Media Buying Professionals can optimize, report on and harness tools needed to activate ad campaigns with Meta.

Everybody Hates Marketers

Podcast

Everybody Hates Marketers

Everyone Hates Marketers is the only podcast for people sick of marketing bullsh*t. It's reached 1M+ downloads in less than four years.

Introduction to LinkedIn Ads

Course | Beginner

Introduction to LinkedIn Ads

This course can help you better understand LinkedIn Marketing Solutions’ paid products. When you're done, you'll be able to create an ad campaign using LinkedIn’s native targeting, measure your success in Campaign Manager, and optimize your advertising goals.

Fundamentals of Digital Marketing

Course | Beginner

Fundamentals of Digital Marketing

A free, self-paced online course offered by Google that covers various aspects of digital marketing, including SEO, SEM, display advertising, social media marketing, mobile marketing, email marketing, and analytics. The course is divided into 26 modules and is estimated to take approximately 40 hours to complete. Upon completion, participants receive a certificate from Google.

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