The "Google Digital Garage: Fundamentals of Digital Marketing" is an online course offered by Google. It covers a range of digital marketing topics, including search engine optimization (SEO), search engine marketing (SEM), display advertising, social media marketing, mobile marketing, email marketing, and analytics. The course is designed for individuals and businesses who are looking to improve their digital marketing skills and knowledge.
The course is divided into 26 modules, each covering a different aspect of digital marketing. The modules include videos, quizzes, and interactive elements to help learners understand the concepts. Upon completion of the course, participants receive a certificate of completion from Google.
The course is free and self-paced, so learners can progress through the modules at their own pace. However, it is estimated to take approximately 40 hours to complete the entire course.
Overall, the "Google Digital Garage: Fundamentals of Digital Marketing" provides a comprehensive overview of digital marketing and can be a useful resource for individuals and businesses looking to develop their digital marketing skills.
What you will learn:
- The online opportunity
- Your first steps in online success
- Build your web presence
- Plan your online business strategy
- Get started with search
- Get discovered with search
- Make search work for you
- Be noticed with search ads
- Improve your search campaigns
- Get noticed locally
- Help people nearby find you online
- Get noticed with social media
- Deep dive into social media
- Discover the possibilities of mobile
- Make mobile work for you
- Get started with content marketing
- Connect through email
- Advertise on other websites
- Deep dive into display advertising
- Make the most of video
- Get started with analytics
- Find success with analytics
- Turn data into insights
- Build your online shop
- Sell more online
- Expand internationally