Course | Beginner

Fundamentals of Digital Marketing

Fundamentals of Digital Marketing

The "Google Digital Garage: Fundamentals of Digital Marketing" is an online course offered by Google. It covers a range of digital marketing topics, including search engine optimization (SEO), search engine marketing (SEM), display advertising, social media marketing, mobile marketing, email marketing, and analytics. The course is designed for individuals and businesses who are looking to improve their digital marketing skills and knowledge.

The course is divided into 26 modules, each covering a different aspect of digital marketing. The modules include videos, quizzes, and interactive elements to help learners understand the concepts. Upon completion of the course, participants receive a certificate of completion from Google.

The course is free and self-paced, so learners can progress through the modules at their own pace. However, it is estimated to take approximately 40 hours to complete the entire course.

Overall, the "Google Digital Garage: Fundamentals of Digital Marketing" provides a comprehensive overview of digital marketing and can be a useful resource for individuals and businesses looking to develop their digital marketing skills.

What you will learn: 

  • The online opportunity
  • Your first steps in online success
  • Build your web presence
  • Plan your online business strategy
  • Get started with search
  • Get discovered with search
  • Make search work for you
  • Be noticed with search ads
  • Improve your search campaigns
  • Get noticed locally
  • Help people nearby find you online
  • Get noticed with social media
  • Deep dive into social media
  • Discover the possibilities of mobile
  • Make mobile work for you
  • Get started with content marketing
  • Connect through email
  • Advertise on other websites
  • Deep dive into display advertising
  • Make the most of video
  • Get started with analytics
  • Find success with analytics
  • Turn data into insights
  • Build your online shop
  • Sell more online
  • Expand internationally

Updated / report an issue

Other Courses

View All
Measure Your Marketing with Google Analytics (GA4)

Course | Beginner

Measure Your Marketing with Google Analytics (GA4)

Find out how Google Analytics can give you the insights you need to help meet your marketing objectives. Learn key measurement features in Analytics that can show the effectiveness of your online marketing efforts and help you get more return.

Expand a Business to Other Countries

Course | Beginner

Expand a Business to Other Countries

Want to know what it takes to go global? Discover how to enter new markets and sell to customers around the world, with our free course on how to expand a business internationally.

Discover the Next Generation of Google Analytics (GA4)

Course | Beginner

Discover the Next Generation of Google Analytics (GA4)

Find out how the latest generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business.

Get Started with Content Marketing

Course | Beginner

Get Started with Content Marketing

Content marketing is a great way to build trust and increase site traffic. In this topic, you'll learn how to write for online audiences, organise production and promotion, choose the right format based on your content, and track your content marketing success.

Become a Digital Marketing Specialist

Course | Beginner

Become a Digital Marketing Specialist

Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

How to advertise on LinkedIn

Course | Beginner

How to advertise on LinkedIn

Connect your brand with the world’s largest audience of active, influential professionals. These five steps demonstrate how to run a self-service ad campaign on LinkedIn using Sponsored Content, Message Ads, Dynamic Ads, and Text Ads.

🎉 Over 12K Members! Join the discussion on Discord.