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  • Google Analytics for Beginners

    Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acq... Read More

    Course | Google | Cost: Free

  • Advanced Google Analytics

    Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You'll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that's specific to your business. The course will also demonstrate more advanced... Read More

    Course | Google | Cost: Free

  • Google Tag Manager Fundamentals

    Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you'll learn how Google Tag Manager can simplify the tag implementation and management process for ma... Read More

    Course | Google | Cost: Free

  • Google Analytics Individual Qualification (IQ)

    The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics assessment. Qualified users will be effective at leveraging Google Analytics within their organizations and at helping othe... Read More

    Course | Google | Cost: Free

  • Understand customers needs and online behaviours

    With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our free course to find out how you can easily measure your activity and understand customer needs and their online behaviors.

    Course | Google | Cost: Free

Additional Reading

Book Title - Introduction to Algorithmic Marketing

Introduction to Algorithmic Marketing

Introduction to Algorithmic Marketing is... Read More