What you'll learn
- Why Reporting and Analytics
- Reporting in Campaign Manager
- LinkedIn Tools: Insight Tag and Conversion Tracking
- LinkedIn Demographic Analytics
- Optimizing your Campaign Performance
Course | Beginner
What you'll learn
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Course | Beginner
Measure Your Marketing with Google Analytics (GA4)
Find out how Google Analytics can give you the insights you need to help meet your marketing objectives. Learn key measurement features in Analytics that can show the effectiveness of your online marketing efforts and help you get more return.
Course | Beginner
Make the Most of Video
Today, video is a vibrant and popular part of the online experience. Connecting with customers through this versatile medium can open up valuable advertising and content marketing opportunities. Learn how to integrate video into your online strategy, plan and produce videos on a budget, and promote them so that they're seen by the right people.
Course | Beginner
Understand Customers Needs and Online Behaviors
With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our free course to find out how you can easily measure your activity and understand customer needs and their online behaviours.