Monitoring and measuring your campaigns are essential components of ensuring your business' success. Before you can make any decisions about optimizations, new campaigns, or pausing campaigns, you'll want to know which metrics to look at and how to use LinkedIn's reporting tools.
What you'll learn
After this course, you'll be able to:
- Identify key campaign metrics that align to your campaign objectives
- Use LinkedIn's reporting and analytics tools to optimize your campaigns and achieve higher return on investment (ROI)
This course is for you if
- You're new to paid advertising on LinkedIn
- You want to analyze and interpret LinkedIn's reports quickly
- You need to be confident in making data-driven decisions for your business