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Courses on Digital Marketing

Courses

Fundamentals of Digital Marketing

Course | Beginner

Fundamentals of Digital Marketing

Master the basics of digital marketing with Google's free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

Digital Marketing Marketing

Go Further with Your Google Analytics Data (GA4)

Course | Intermediate

Go Further with Your Google Analytics Data (GA4)

Get even more from your Google Analytics data! Find out how to control the data you collect, combine data from other sources, and learn about your options if you need enterprise Analytics features.

Analytics Digital Marketing

Measure Your Marketing with Google Analytics (GA4)

Course | Beginner

Measure Your Marketing with Google Analytics (GA4)

Find out how Google Analytics can give you the insights you need to help meet your marketing objectives. Learn key measurement features in Analytics that can show the effectiveness of your online marketing efforts and help you get more return.

Analytics Digital Marketing

Use Google Analytics to Meet Your Business Objectives (GA4)

Course | Beginner

Use Google Analytics to Meet Your Business Objectives (GA4)

Find out how the latest generation of Google Analytics can take your measurement strategy to the next level. Learn how to set up an Analytics account and gain the insights you need to meet your business objectives.

Analytics Digital Marketing

Discover the Next Generation of Google Analytics (GA4)

Course | Beginner

Discover the Next Generation of Google Analytics (GA4)

Find out how the latest generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business.

Digital Marketing Analytics

Learn Digital Marketing Concepts

Course | Beginner

Learn Digital Marketing Concepts

From acquisition and engagement to conversion and metrics, learn the basics of the Marketo platform, and test your knowledge after each short session!

Digital Marketing Marketing

Become a Digital Marketing Specialist

Course | Beginner

Become a Digital Marketing Specialist

Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

Digital Marketing Marketing

Expand a Business to Other Countries

Course | Beginner

Expand a Business to Other Countries

Want to know what it takes to go global? Discover how to enter new markets and sell to customers around the world, with our free course on how to expand a business internationally.

Digital Marketing

Get a Business Online

Course

Get a Business Online

Google's free course in discovering what it takes to start and run a successful business online. You'll also learn how to build a digital presence, use e-commerce, keep a business safe from hackers, and get noticed locally.

Digital Marketing Advertising

Microsoft Advertising Certified Professional

Course

Microsoft Advertising Certified Professional

You’re a business leader who stays ahead of the curve. Take that strategy even further with Microsoft Advertising certifications to demonstrate your digital advertising knowledge and skills.

Advertising Digital Marketing

How to Enhance and Protect Your Online Campaign

Course | Beginner

How to Enhance and Protect Your Online Campaign

Whether you need help with managing your campaign's online presence or keeping its information safe, we have tools and resources to support you. In these videos, we explore how to use online platforms to reach and connect with your audience and how to measure and maintain a successful and safe campaign online.

Advertising Digital Marketing

Promote a Business With Online Advertising

Course | Beginner

Promote a Business With Online Advertising

We'll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and display ads can help you reach and attract more of the right customers.

Advertising Marketing Digital Marketing

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Understand Customers Needs and Online Behaviors

Course | Beginner

Understand Customers Needs and Online Behaviors

With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our free course to find out how you can easily measure your activity and understand customer needs and their online behaviours.

Analytics Digital Marketing Advertising

The Beginner's Guide to SEO

Course | Beginner

The Beginner's Guide to SEO

If you're serious about improving search traffic and are unfamiliar with SEO, we recommend reading the Beginner's Guide to SEO front-to-back. We've tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.

SEO Digital Marketing

Search Engine Optimization (SEO) Starter Guide

Course

Search Engine Optimization (SEO) Starter Guide

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.

SEO Digital Marketing

Search Console Training

Course

Search Console Training

Join Daniel Waisberg, Search Advocate at Google, as he helps you get started with optimizing your search appearance on Google and increasing organic traffic to your website using Google Search Console! Brought to you by Google Search Central.

SEO Digital Marketing

Make Sure Customers Find You Online

Course

Make Sure Customers Find You Online

Start our free course to discover just some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales and awareness.

SEO Digital Marketing Advertising

Google SEO Guide

Course

Google SEO Guide

This comprehensive resource will show you how to rank higher in Google search.

SEO Digital Marketing

Introduction to Amazon Advertising

Course

Introduction to Amazon Advertising

In this course, you learn about Amazon Advertising’s full range of ad solutions, including ad types and placements, and the campaign goals you can reach with Amazon.

Advertising Digital Marketing

Meta Certified Community Manager

Course

Meta Certified Community Manager

This exam identifies candidates who possess the ability to build, scale and sustain an online community by utilizing community-building strategies and tools which can be applied to non-profits and interest communities, as well as brands and agencies.

Social Media Digital Marketing

The CRO Course: Win on Mobile

Course

The CRO Course: Win on Mobile

Get ready to win on mobile. Most companies get more visitors from mobile than desktop, but many mobile sites are still not optimized to perfection. The result is suffering conversion rates and missed revenue.

Digital Marketing Web Design Advertising

Connect Through Email

Course

Connect Through Email

Email marketing is a great way to connect and stay in touch with your customers. From building a contact list to learning how to design emails that really stand out, this topic will teach you the basics of effective email marketing campaigns.

Email Marketing Digital Marketing

Course

Social Media Marketing Professional Certificate

Gain a competitive edge with job-ready skills, and start your career in social media marketing with a Meta Social Media Marketing Professional Certificate, hosted on Coursera.

Social Media Digital Marketing

Inbound Course: Get Certified in the Inbound Methodology

Course

Inbound Course: Get Certified in the Inbound Methodology

Learn the inbound methodology and the flywheel as a core part of any inbound business

Marketing Digital Marketing Content Marketing

Course

Meta Blueprint

Discover online learning courses, training programs and certifications that can help you get the most out of Meta marketing platforms.

Digital Marketing Social Media

Course

Meta Certified Digital Marketing Associate

Meta Certified Digital Marketing Associates understand the value that advertising on Meta technologies can deliver for businesses and they can use foundational tools to build campaigns.

Digital Marketing

Course

Meta Certified Media Buying Professional

Meta Certified Media Buying Professionals can optimize, report on and harness tools needed to activate ad campaigns with Meta.

Advertising Digital Marketing Social Media

Course

Meta Marketing Developer Certification

Meta Certified Marketing Developers can implement marketing solutions using Business Manager, Meta Pixel, product catalogs and advanced matching.

Advertising Digital Marketing

Course

Twitter Flight School

If you’re looking to level up your Twitter ad game, you’ve come to the right place. Twitter Flight School has everything you need to earn more than just Likes and Retweets. From sparking conversations and creating new connections to launching a campaign — it’s all right here at your fingertips. You've made it this far, let's get started.

Social Media Digital Marketing

YouTube Certified

Course

YouTube Certified

YouTube Certified is a series of courses designed to help eligible creators and partners use advanced YouTube systems and tools.

Digital Marketing Social Media

Get Noticed With Social Media

Course

Get Noticed With Social Media

Everyone's on social media, so it makes sense for your business to be there too. Take advantage of popular social media networks by understanding why you need to be there, joining the right social media sites and growing your presence by engaging with your networks.

Social Media Digital Marketing