Courses on Digital Marketing

The Beginner's Guide to SEO

If you're serious about improving search traffic and are unfamiliar with SEO, we recommend reading the Beginner's Guide to SEO front-to-back. We've tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.

Get Noticed With Social Media

Everyone's on social media, so it makes sense for your business to be there too. Take advantage of popular social media networks by understanding why you need to be there, joining the right social media sites and growing your presence by engaging with your networks.

Email Marketing Certification

Designed to provide individuals with the knowledge and skills necessary to effectively execute email marketing campaigns. The course covers the fundamentals of email marketing, including planning and strategy, email design and deliverability, list management and segmentation, and measuring and optimizing email performance.

Fundamentals of Digital Marketing

A free, self-paced online course offered by Google that covers various aspects of digital marketing, including SEO, SEM, display advertising, social media marketing, mobile marketing, email marketing, and analytics. The course is divided into 26 modules and is estimated to take approximately 40 hours to complete. Upon completion, participants receive a certificate from Google.

Go Further with Your Google Analytics Data (GA4)

Get even more from your Google Analytics data! Find out how to control the data you collect, combine data from other sources, and learn about your options if you need enterprise Analytics features.

Measure Your Marketing with Google Analytics (GA4)

Find out how Google Analytics can give you the insights you need to help meet your marketing objectives. Learn key measurement features in Analytics that can show the effectiveness of your online marketing efforts and help you get more return.

Use Google Analytics to Meet Your Business Objectives (GA4)

Find out how the latest generation of Google Analytics can take your measurement strategy to the next level. Learn how to set up an Analytics account and gain the insights you need to meet your business objectives.

Discover the Next Generation of Google Analytics (GA4)

Find out how the latest generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business.

Learn Digital Marketing Concepts

From acquisition and engagement to conversion and metrics, learn the basics of the Marketo platform, and test your knowledge after each short session!

Become a Digital Marketing Specialist

Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

Expand a Business to Other Countries

Want to know what it takes to go global? Discover how to enter new markets and sell to customers around the world, with our free course on how to expand a business internationally.

Get a Business Online

Google's free course in discovering what it takes to start and run a successful business online. You'll also learn how to build a digital presence, use e-commerce, keep a business safe from hackers, and get noticed locally.

Microsoft Advertising Certified Professional

You’re a business leader who stays ahead of the curve. Take that strategy even further with Microsoft Advertising certifications to demonstrate your digital advertising knowledge and skills.

How to Enhance and Protect Your Online Campaign

Whether you need help with managing your campaign's online presence or keeping its information safe, we have tools and resources to support you. In these videos, we explore how to use online platforms to reach and connect with your audience and how to measure and maintain a successful and safe campaign online.

Promote a Business With Online Advertising

We'll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and display ads can help you reach and attract more of the right customers.

Understand Customers Needs and Online Behaviors

With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our free course to find out how you can easily measure your activity and understand customer needs and their online behaviours.

Search Engine Optimization (SEO) Starter Guide

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.

Search Console Training

Join Daniel Waisberg, Search Advocate at Google, as he helps you get started with optimizing your search appearance on Google and increasing organic traffic to your website using Google Search Console! Brought to you by Google Search Central.

Make Sure Customers Find You Online

Start our free course to discover just some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales and awareness.

Google SEO Guide

This comprehensive resource will show you how to rank higher in Google search.

Introduction to Amazon Advertising

In this course, you learn about Amazon Advertising’s full range of ad solutions, including ad types and placements, and the campaign goals you can reach with Amazon.

Meta Certified Community Manager

This exam identifies candidates who possess the ability to build, scale and sustain an online community by utilizing community-building strategies and tools which can be applied to non-profits and interest communities, as well as brands and agencies.

The CRO Course: Win on Mobile

Get ready to win on mobile. Most companies get more visitors from mobile than desktop, but many mobile sites are still not optimized to perfection. The result is suffering conversion rates and missed revenue.

Connect Through Email

Email marketing is a great way to connect and stay in touch with your customers. From building a contact list to learning how to design emails that really stand out, this topic will teach you the basics of effective email marketing campaigns.

Social Media Marketing Professional Certificate

Gain a competitive edge with job-ready skills, and start your career in social media marketing with a Meta Social Media Marketing Professional Certificate, hosted on Coursera.

Inbound Course: Get Certified in the Inbound Methodology

Learn the inbound methodology and the flywheel as a core part of any inbound business

Meta Blueprint

Discover online learning courses, training programs and certifications that can help you get the most out of Meta marketing platforms.

Meta Certified Digital Marketing Associate

Meta Certified Digital Marketing Associates understand the value that advertising on Meta technologies can deliver for businesses and they can use foundational tools to build campaigns.

Meta Certified Media Buying Professional

Meta Certified Media Buying Professionals can optimize, report on and harness tools needed to activate ad campaigns with Meta.

Meta Marketing Developer Certification

Meta Certified Marketing Developers can implement marketing solutions using Business Manager, Meta Pixel, product catalogs and advanced matching.

Twitter Flight School

If you’re looking to level up your Twitter ad game, you’ve come to the right place. Twitter Flight School has everything you need to earn more than just Likes and Retweets. From sparking conversations and creating new connections to launching a campaign — it’s all right here at your fingertips. You've made it this far, let's get started.

YouTube Certified

YouTube Certified is a series of courses designed to help eligible creators and partners use advanced YouTube systems and tools.