“The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells” by Robert Bly is a comprehensive manual for anyone looking to master the art of persuasive writing. Bly covers a wide range of topics, from crafting compelling headlines and body copy to understanding different copywriting formats such as direct mail, email, and web content. He provides practical tips, real-world examples, and actionable techniques that can help writers improve their skills and create copy that drives results.
This book is a valuable resource for aspiring and experienced copywriters, marketing professionals, business owners, and anyone involved in creating marketing materials. While “The Copywriter’s Handbook” offers timeless principles of effective copywriting, readers should supplement it with current insights on digital marketing trends to stay up-to-date in today’s fast-evolving landscape. After reading this book, readers should consider “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” by Ann Handley for further tips on digital content creation. Other alternative books include “Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads” by Luke Sullivan and “Ogilvy on Advertising” by David Ogilvy.
