Google SEO Guide

What Is Search Engine Optimization?

Search Engine Optimization (SEO) is the practice of continuously optimizing a website for higher rankings in the organic search results, with a focus on popular search engines like Google.

That said: SEO isn’t just about optimizing your website.

In fact, SEO can and should involve other disciplines within digital marketing, including:

Content marketing
Public relations
Branding
Conversion rate optimization
Coding and web development
Content design
User experience (UX)
Lots more

In short, the sites that perform best in Google aren’t just good at SEO. They’re good at digital marketing in general.

With that out of the way, let’s dive into this Google SEO guide!

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Updated 20221221 / report an issue

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