Google SEO Guide

What Is Search Engine Optimization?

Search Engine Optimization (SEO) is the practice of continuously optimizing a website for higher rankings in the organic search results, with a focus on popular search engines like Google.

That said: SEO isn’t just about optimizing your website.

In fact, SEO can and should involve other disciplines within digital marketing, including:

Content marketing
Public relations
Branding
Conversion rate optimization
Coding and web development
Content design
User experience (UX)
Lots more

In short, the sites that perform best in Google aren’t just good at SEO. They’re good at digital marketing in general.

With that out of the way, let’s dive into this Google SEO guide!

Take Google SEO Guide Course

Updated 20221221 / report an issue

Other Courses

View All

Course

Introduction to Amazon Advertising

In this course, you learn about Amazon Advertising’s full range of ad solutions, including ad types and placements, and the campaign goals you can reach with Amazon.

Course

YouTube Certified

YouTube Certified is a series of courses designed to help eligible creators and partners use advanced YouTube systems and tools.

Course

Email Marketing Certification

Designed to provide individuals with the knowledge and skills necessary to effectively execute email marketing campaigns. The course covers the fundamentals of email marketing, including planning and strategy, email design and deliverability, list management and segmentation, and measuring and optimizing email performance.

Course

The CRO Course: Win on Mobile

Get ready to win on mobile. Most companies get more visitors from mobile than desktop, but many mobile sites are still not optimized to perfection. The result is suffering conversion rates and missed revenue.

Course

Growth Driven Design for Agencies Certification Course

Learn to leverage growth driven design (GDD) for your agency in this HubSpot Academy certification course. Gain expertise in topics from agile web design to project management to pricing strategies. Become a certified growth driven design agency and deliver better client results!

Course

Meta Certified Community Manager

This exam identifies candidates who possess the ability to build, scale and sustain an online community by utilizing community-building strategies and tools which can be applied to non-profits and interest communities, as well as brands and agencies.

Looking for More? Join the discussion on Discord.

Open Discord