What Is Search Engine Optimization?
Search Engine Optimization (SEO) is the practice of continuously optimizing a website for higher rankings in the organic search results, with a focus on popular search engines like Google.
That said: SEO isn’t just about optimizing your website.
In fact, SEO can and should involve other disciplines within digital marketing, including:
- Content marketing
- Public relations
- Branding
- Conversion rate optimization
- Coding and web development
- Content design
- User experience (UX)
- Lots more
In short, the sites that perform best in Google aren’t just good at SEO. They’re good at digital marketing in general.
With that out of the way, let’s dive into this Google SEO guide!