Zero to One: Notes on Startups, or How to Build the Future

My Life in Advertising and Scientific Advertising

"My Life in Advertising" and "Scientific Advertising" are two classic books written by Claude C. Hopkins, a pioneering advertiser and marketing expert. "My Life in Advertising" is a memoir that chronicles Hopkins' career in the advertising industry, including his successful campaigns for brands such as Quaker Oats and Gold Dust Washing Powder.

How to Win Friends & Influence People

"How to Win Friends & Influence People" is a book written by Dale Carnegie, published in 1936. The book is a classic self-help guide that provides practical advice on how to build relationships and influence others.

The Copywriter's Handbook

"The Copywriter's Handbook" is a book written by Robert W. Bly, published in 1985. The book is a comprehensive guide to copywriting, providing practical advice and techniques for crafting effective copy for a wide range of media.

The Advertising Effect: How to Change Behaviour

"The Advertising Effect: How to Change Behaviour" is a book written by Adam Ferrier, published in 2015. The book is a comprehensive guide to the psychology of advertising and how it can be used to influence consumer behavior.

Ogilvy on Advertising

"Ogilvy on Advertising" is a book written by David Ogilvy, published in 1983. The book is a collection of essays and articles written by Ogilvy, one of the most influential figures in the history of advertising.

How Brands Grow: What Marketers Don't Know

"How Brands Grow: What Marketers Don't Know" is a book written by Professor Byron Sharp, published in 2010. The book is a comprehensive guide to the principles of brand growth and how marketers can use them to drive business results.