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Course | Beginner

Understand Customers Needs and Online Behaviors

Understand Customers Needs and Online Behaviors

About this course

With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our free course to find out how you can easily measure your activity and understand customer needs and their online behaviours.

What you will learn

  • What is web analytics?
  • Making web analytics work for you
  • Tracking specific goals with web analytics
  • Web analytics and organic search
  • Tools to measure SEM
  • Breaking down your data for insights
  • Using data to understand audiences
  • Understanding the Data Cycle
  • Creating actionable insights from your data
  • Managing numbers using spreadsheets
  • Presenting data effectively

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