Course

Google SEO Guide

Google SEO Guide

What Is Search Engine Optimization?

Search Engine Optimization (SEO) is the practice of continuously optimizing a website for higher rankings in the organic search results, with a focus on popular search engines like Google.

That said: SEO isn’t just about optimizing your website.

In fact, SEO can and should involve other disciplines within digital marketing, including:

  • Content marketing
  • Public relations
  • Branding
  • Conversion rate optimization
  • Coding and web development
  • Content design
  • User experience (UX)
  • Lots more

In short, the sites that perform best in Google aren’t just good at SEO. They’re good at digital marketing in general.

With that out of the way, let’s dive into this Google SEO guide!

Updated / report an issue

Other Courses

View All
The CRO Course: Win on Mobile

Course

The CRO Course: Win on Mobile

Get ready to win on mobile. Most companies get more visitors from mobile than desktop, but many mobile sites are still not optimized to perfection. The result is suffering conversion rates and missed revenue.

Meta Certified Digital Marketing Associate

Course

Meta Certified Digital Marketing Associate

Meta Certified Digital Marketing Associates understand the value that advertising on Meta technologies can deliver for businesses and they can use foundational tools to build campaigns.

Get a Business Online

Course

Get a Business Online

Google's free course in discovering what it takes to start and run a successful business online. You'll also learn how to build a digital presence, use e-commerce, keep a business safe from hackers, and get noticed locally.

Meta Certified Community Manager

Course

Meta Certified Community Manager

This exam identifies candidates who possess the ability to build, scale and sustain an online community by utilizing community-building strategies and tools which can be applied to non-profits and interest communities, as well as brands and agencies.

Connect Through Email

Course

Connect Through Email

Email marketing is a great way to connect and stay in touch with your customers. From building a contact list to learning how to design emails that really stand out, this topic will teach you the basics of effective email marketing campaigns.

Social Media Marketing Professional Certificate

Course

Social Media Marketing Professional Certificate

Gain a competitive edge with job-ready skills, and start your career in social media marketing with a Meta Social Media Marketing Professional Certificate, hosted on Coursera.

🎉 Over 14K Members! Join the discussion on Discord.