Course

Microsoft Advertising Certified Professional

Microsoft Advertising Certified Professional

Learn how Microsoft Advertising works. Our PPC advertising courses cover everything you need to know to become a Microsoft Advertising Certified Professional. We’ll guide you through the fundamentals of search engine marketing, from starting your first search advertising campaign to optimization and managing your budget. Take our advertising courses online — on your own time and at your own pace. Then, once you’re ready, successfully complete our certification exam to enjoy the member benefits.

What you will learn:

  • What is Microsoft Advertising, and how does PPC work?
  • Introduction to campaigns, ad groups, and how to use Google Import
  • Choosing keywords and how to do keyword research
  • Microsoft Advertising policies
  • Microsoft Advertising automated rules and bids
  • Microsoft Advertising budgeting and billing
  • Campaign exclusions
  • Multi-linking & Multi-user Access
  • Microsoft Advertising Scripts
  • Syndicated Partner Network
  • Microsoft Advertising Editor campaign optimization
  • Campaign optimization for PPC ads
  • Creating a great ad experience with Quality Score
  • Effective PPC copywriting and ad copy tips
  • Detailed reporting in Microsoft Advertising
  • Ad Extensions
  • Audience Targeting: Device, location and ad schedule
  • Audience Targeting: In-market and Custom Audiences
  • Audience Targeting: Remarketing and LinkedIn
  • Microsoft Advertising Editor
  • Microsoft Advertising Intelligence
  • Shopping Campaigns
  • Dynamic search ads
  • Expanded Text Ads, Upgraded URLs and dynamic text insertion
  • Hotel Ads
  • Keyword match types
  • LinkedIn Profile Targeting
  • Microsoft Audience Network
  • Microsoft Audience Network: Audience campaign workflow
  • Microsoft Audience Network: Search campaign workflow
  • PPC bidding, traffic estimation, and CPC strategy
  • Universal Event Tracking

Updated / report an issue

Other Courses

View All
Connect Through Email

Course

Connect Through Email

Email marketing is a great way to connect and stay in touch with your customers. From building a contact list to learning how to design emails that really stand out, this topic will teach you the basics of effective email marketing campaigns.

Introduction to Amazon Advertising

Course

Introduction to Amazon Advertising

In this course, you learn about Amazon Advertising’s full range of ad solutions, including ad types and placements, and the campaign goals you can reach with Amazon.

Search Console Training

Course

Search Console Training

Join Daniel Waisberg, Search Advocate at Google, as he helps you get started with optimizing your search appearance on Google and increasing organic traffic to your website using Google Search Console! Brought to you by Google Search Central.

The CRO Course: Win on Mobile

Course

The CRO Course: Win on Mobile

Get ready to win on mobile. Most companies get more visitors from mobile than desktop, but many mobile sites are still not optimized to perfection. The result is suffering conversion rates and missed revenue.

Meta Certified Media Buying Professional

Course

Meta Certified Media Buying Professional

Meta Certified Media Buying Professionals can optimize, report on and harness tools needed to activate ad campaigns with Meta.

Inbound Course: Get Certified in the Inbound Methodology

Course

Inbound Course: Get Certified in the Inbound Methodology

Learn the inbound methodology and the flywheel as a core part of any inbound business

🎉 Over 14K Members! Join the discussion on Discord.