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Conversion Tracking

Conversion Tracking

Conversion tracking allows you to track the actions a user takes after viewing or engaging with your ads on X. In this course, we'll guide you through how to set up your X Pixel or Conversion API so that you can measure your return on ad spend by seeing which of your ads drove the most conversions.

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You’re a business leader who stays ahead of the curve. Take that strategy even further with Microsoft Advertising certifications to demonstrate your digital advertising knowledge and skills.

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Start our free course to discover just some of the ways businesses can reach and connect with more customers online. Plus, learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales and awareness.

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Search Engine Optimization (SEO) Starter Guide

If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you.

Connect Through Email

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Email marketing is a great way to connect and stay in touch with your customers. From building a contact list to learning how to design emails that really stand out, this topic will teach you the basics of effective email marketing campaigns.

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