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Conversion Tracking

Conversion Tracking

Conversion tracking allows you to track the actions a user takes after viewing or engaging with your ads on X. In this course, we'll guide you through how to set up your X Pixel or Conversion API so that you can measure your return on ad spend by seeing which of your ads drove the most conversions.

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Gain a competitive edge with job-ready skills, and start your career in social media marketing with a Meta Social Media Marketing Professional Certificate, hosted on Coursera.

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Meta Certified Media Buying Professionals can optimize, report on and harness tools needed to activate ad campaigns with Meta.

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Designed to provide individuals with the knowledge and skills necessary to effectively execute email marketing campaigns. The course covers the fundamentals of email marketing, including planning and strategy, email design and deliverability, list management and segmentation, and measuring and optimizing email performance.

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In this track, you'll learn why a CRM is important for your business, the role it plays, and how it connects to your company's flywheel model. You'll learn how to import data into your HubSpot CRM and understand what you need to get started.

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This comprehensive resource will show you how to rank higher in Google search.

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