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Conversion Tracking

Conversion Tracking

Conversion tracking allows you to track the actions a user takes after viewing or engaging with your ads on X. In this course, we'll guide you through how to set up your X Pixel or Conversion API so that you can measure your return on ad spend by seeing which of your ads drove the most conversions.

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Get a Business Online

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Get a Business Online

Google's free course in discovering what it takes to start and run a successful business online. You'll also learn how to build a digital presence, use e-commerce, keep a business safe from hackers, and get noticed locally.

Meta Certified Community Manager

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Meta Certified Community Manager

This exam identifies candidates who possess the ability to build, scale and sustain an online community by utilizing community-building strategies and tools which can be applied to non-profits and interest communities, as well as brands and agencies.

Meta Certified Media Buying Professional

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Meta Certified Media Buying Professional

Meta Certified Media Buying Professionals can optimize, report on and harness tools needed to activate ad campaigns with Meta.

Introduction to Amazon Advertising

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Introduction to Amazon Advertising

In this course, you learn about Amazon Advertising’s full range of ad solutions, including ad types and placements, and the campaign goals you can reach with Amazon.

Google SEO Guide

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Google SEO Guide

This comprehensive resource will show you how to rank higher in Google search.

Email Marketing Certification

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Email Marketing Certification

Designed to provide individuals with the knowledge and skills necessary to effectively execute email marketing campaigns. The course covers the fundamentals of email marketing, including planning and strategy, email design and deliverability, list management and segmentation, and measuring and optimizing email performance.

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