Learn how Microsoft Advertising works. Our PPC advertising courses cover everything you need to know to become a Microsoft Advertising Certified Professional. We’ll guide you through the fundamentals of search engine marketing, from starting your first search advertising campaign to optimization and managing your budget. Take our advertising courses online — on your own time and at your own pace. Then, once you’re ready, successfully complete our certification exam to enjoy the member benefits.
What you will learn:
- What is Microsoft Advertising, and how does PPC work?
- Introduction to campaigns, ad groups, and how to use Google Import
- Choosing keywords and how to do keyword research
- Microsoft Advertising policies
- Microsoft Advertising automated rules and bids
- Microsoft Advertising budgeting and billing
- Campaign exclusions
- Multi-linking & Multi-user Access
- Microsoft Advertising Scripts
- Syndicated Partner Network
- Microsoft Advertising Editor campaign optimization
- Campaign optimization for PPC ads
- Creating a great ad experience with Quality Score
- Effective PPC copywriting and ad copy tips
- Detailed reporting in Microsoft Advertising
- Ad Extensions
- Audience Targeting: Device, location and ad schedule
- Audience Targeting: In-market and Custom Audiences
- Audience Targeting: Remarketing and LinkedIn
- Microsoft Advertising Editor
- Microsoft Advertising Intelligence
- Shopping Campaigns
- Dynamic search ads
- Expanded Text Ads, Upgraded URLs and dynamic text insertion
- Hotel Ads
- Keyword match types
- LinkedIn Profile Targeting
- Microsoft Audience Network
- Microsoft Audience Network: Audience campaign workflow
- Microsoft Audience Network: Search campaign workflow
- PPC bidding, traffic estimation, and CPC strategy
- Universal Event Tracking
