Course | Beginner
After completing this foundational learning path on Google Analytics 4 properties, you'll be able to:
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Course | Beginner
Fundamentals of Digital Marketing
A free, self-paced online course offered by Google that covers various aspects of digital marketing, including SEO, SEM, display advertising, social media marketing, mobile marketing, email marketing, and analytics. The course is divided into 26 modules and is estimated to take approximately 40 hours to complete. Upon completion, participants receive a certificate from Google.
Course | Beginner
Get Noticed with Social Media
Everyone's on social media, so it makes sense for your business to be there too. Take advantage of popular social media networks by understanding why you need to be there, joining the right social media sites and growing your presence by engaging with your networks.
Course | Beginner
How to Enhance and Protect Your Online Campaign
Whether you need help with managing your campaign's online presence or keeping its information safe, we have tools and resources to support you. In these videos, we explore how to use online platforms to reach and connect with your audience and how to measure and maintain a successful and safe campaign online.
Course | Beginner
Understand Customers Needs and Online Behaviors
With just some basic web analytics skills, businesses can easily measure how well their online marketing is working and get even better results. Start our free course to find out how you can easily measure your activity and understand customer needs and their online behaviours.
Course | Beginner
Measure Your Marketing with Google Analytics (GA4)
Find out how Google Analytics can give you the insights you need to help meet your marketing objectives. Learn key measurement features in Analytics that can show the effectiveness of your online marketing efforts and help you get more return.
Course | Beginner
Become a Digital Marketing Specialist
Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.