Share your insights 2023 State of Marketing Survey

Course | Beginner

Discover the Next Generation of Google Analytics (GA4)

Discover the Next Generation of Google Analytics (GA4)

After completing this foundational learning path on Google Analytics 4 properties, you'll be able to:

  • Explain how Google Analytics 4 properties address your measurement needs
  • Describe the key differences between Google Analytics 4 properties and Universal Analytics properties
  • Navigate the features and interface in Google Analytics 4 properties
  • Set up Google Analytics 4 properties for your business

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The Beginner's Guide to SEO

Course | Beginner

The Beginner's Guide to SEO

If you're serious about improving search traffic and are unfamiliar with SEO, we recommend reading the Beginner's Guide to SEO front-to-back. We've tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.

SEO Digital Marketing

Promote a business with content

Course | Beginner

Promote a business with content

Take our free course to learn how to promote your business by using the power of content. Find out how tools like social media, video, and content marketing can help businesses get noticed and connect with more customers online.

Content Marketing Social Media Marketing

Fundamentals of Digital Marketing

Course | Beginner

Fundamentals of Digital Marketing

A free, self-paced online course offered by Google that covers various aspects of digital marketing, including SEO, SEM, display advertising, social media marketing, mobile marketing, email marketing, and analytics. The course is divided into 26 modules and is estimated to take approximately 40 hours to complete. Upon completion, participants receive a certificate from Google.

Digital Marketing Marketing SEO Advertising

How to Enhance and Protect Your Online Campaign

Course | Beginner

How to Enhance and Protect Your Online Campaign

Whether you need help with managing your campaign's online presence or keeping its information safe, we have tools and resources to support you. In these videos, we explore how to use online platforms to reach and connect with your audience and how to measure and maintain a successful and safe campaign online.

Advertising Digital Marketing

Become a Digital Marketing Specialist

Course | Beginner

Become a Digital Marketing Specialist

Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

Digital Marketing Marketing

Promote a Business With Online Advertising

Course | Beginner

Promote a Business With Online Advertising

We'll tell you how to create a successful advertising and marketing strategy, and explain how email marketing, video and display ads can help you reach and attract more of the right customers.

Advertising Marketing Digital Marketing

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