Expand a Business to Other Countries

Become a Digital Marketing Specialist

Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

The Beginner's Guide to SEO

If you're serious about improving search traffic and are unfamiliar with SEO, we recommend reading the Beginner's Guide to SEO front-to-back. We've tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.

How to advertise on LinkedIn

Connect your brand with the world’s largest audience of active, influential professionals. These five steps demonstrate how to run a self-service ad campaign on LinkedIn using Sponsored Content, Message Ads, Dynamic Ads, and Text Ads.

Promote a business with content

Take our free course to learn how to promote your business by using the power of content. Find out how tools like social media, video, and content marketing can help businesses get noticed and connect with more customers online.

Get Started with Content Marketing

Content marketing is a great way to build trust and increase site traffic. In this topic, you'll learn how to write for online audiences, organise production and promotion, choose the right format based on your content, and track your content marketing success.

Using LinkedIn's Ad Targeting

In this course, you'll learn how LinkedIn Targeting works — and how to get the most of it. You'll explore LinkedIn’s unique targeting and the important steps and best practices to tailor your ad targeting strategy for your LinkedIn campaign.