What you'll learn
- Introduction to LinkedIn Targeting
- How LinkedIn Targeting Works
- Audience Attributes
- Matched Audiences
- Targeting Demo
- Optimizing your targeting strategy
Course | Beginner
What you'll learn
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Course | Beginner
Get Noticed with Social Media
Everyone's on social media, so it makes sense for your business to be there too. Take advantage of popular social media networks by understanding why you need to be there, joining the right social media sites and growing your presence by engaging with your networks.
Course | Beginner
Get Started with Content Marketing
Content marketing is a great way to build trust and increase site traffic. In this topic, you'll learn how to write for online audiences, organise production and promotion, choose the right format based on your content, and track your content marketing success.
Course | Beginner
The Beginner's Guide to SEO
If you're serious about improving search traffic and are unfamiliar with SEO, we recommend reading the Beginner's Guide to SEO front-to-back. We've tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.
Course | Beginner
Measure Your Marketing with Google Analytics (GA4)
Find out how Google Analytics can give you the insights you need to help meet your marketing objectives. Learn key measurement features in Analytics that can show the effectiveness of your online marketing efforts and help you get more return.
Course | Beginner
Introduction to LinkedIn Ads
This course can help you better understand LinkedIn Marketing Solutions’ paid products. When you're done, you'll be able to create an ad campaign using LinkedIn’s native targeting, measure your success in Campaign Manager, and optimize your advertising goals.