This course will demonstrate how to use LinkedIn's powerful targeting attributes to define and reach your business' desired customers. You'll explore LinkedIn's unique targeting and the important steps and best practices to tailor your ad targeting strategy to your LinkedIn campaign objectives.
What you'll learn
After this course, you'll be able to:
- Create target audiences using LinkedIn's first-party member data audience attributes
- Combine your business data with LinkedIn's data to create a matched audience
- Explore the different campaign strategies you can employ with matched audiences
- Refine your targeting using AND-OR logic to broaden or narrow your audience
- Optimize your ad targeting strategy
This course is for you if
- You're new to developing a targeting strategy
- You're interested in additional ways to target audiences
- You want to optimize your existing ad campaigns