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Definition

What is Corporate Identity?

Corporate identity is the visual representation of a company's brand, including its logo, color palette, typography, and other design elements. It is used to create a consistent and recognizable image for the company, and helps to differentiate it from its competitors.

Corporate identity is an important aspect of a company's overall branding and marketing strategy, as it helps to create a strong and positive association with the company in the minds of consumers. It can be applied to a wide range of materials, including business cards, stationery, packaging, and advertising.

Corporate identity is often managed by a company's marketing or design department, and is typically developed with the help of a branding agency or graphic designer.

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