Email Marketing Definitions
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Bounce Rate
The number of people who land on a page of your website and leave without clicking on anything before moving on to another page on your site.
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CAN-SPAM
CAN-SPAM stands for "Controlling the Assault of Non-Solicited Pornography and Marketing."
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CASL
CASL stands for "Canadian Anti-Spam Legislation."
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Cold email
Using email to interact with a prospect with whom they’ve had no prior contact.
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Email
A digital message you can send through the internet to contacts, leads and prospects. Marketing through email takes businesses directly into a consumer’s inbox and provides the ability to create a connection and build trust.