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Definitions on Email Marketing

Marketing can be a complex field, and we understand that sometimes it's hard to keep up with all the jargon. That's why we've curated a comprehensive collection of the most commonly used marketing terms and concepts. Have a definition recommendation? Send us a note.



Account Based Marketing (ABM)
Account Based Marketing (ABM) is a strategic approach to marketing that focuses on engaging with high-value accounts and customers. Unlike traditional marketing methods that aim to reach as many people as possible, ABM is all about targeting specific, high-value accounts and tailoring your marketing efforts to them. Read more about Account Based Marketing (ABM)

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Direct Marketing
Direct marketing is a form of advertising where businesses communicate directly with potential customers through a variety of channels, such as email, text messages, social media, websites, and phone calls. This type of marketing is designed to be personalized and targeted to individual customers, with the goal of generating a direct response or action from the recipient. Unlike more general forms of advertising, such as television or print ads, direct marketing is designed to be highly specific and targeted to a specific group of customers. This allows businesses to target their marketing efforts and measure the effectiveness of their campaigns more accurately. Read more about Direct Marketing

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Email Service Provider (ESP)
An email service provider (ESP) is a web-based application that allows you to create and manage email campaigns. It provides email marketing automation tools, including subscriber list management, campaign creation, and email templates, and tracks campaign performance with analytics. Read more about Email Service Provider (ESP)

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