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Account Based Marketing (ABM)

Intro: Account Based Marketing (ABM) is a revenue-centric operating model that treats individual target accounts as markets of one. Instead of casting a wide net for leads, ABM aligns marketing, sales, and customer success around a curated list of high-value accounts, delivering orchestrated, multi-threaded experiences that accelerate pipeline, expand wallet share, and compound customer lifetime value.

Direct Marketing

Intro: Direct marketing is a form of advertising where businesses communicate directly with potential customers through a variety of channels, such as email, text messages, social media, websites, and phone calls. This type of marketing is designed to be personalized and targeted to individual customers, with the goal of generating a direct response or action from the recipient. Unlike more general forms of advertising, such as television or print ads, direct marketing is designed to be highly specific and targeted to a specific group of customers. This allows businesses to target their marketing efforts and measure the effectiveness of their campaigns more accurately.

Email Service Provider (ESP)

Intro: An email service provider (ESP) is a web-based application that allows you to create and manage email campaigns. It provides email marketing automation tools, including subscriber list management, campaign creation, and email templates, and tracks campaign performance with analytics.

Definitions on Email Marketing