Email Marketing Definitions

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    Bounce Rate

    The number of people who land on a page of your website and leave without clicking on anything before moving on to another page on your site.

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    CAN-SPAM

    CAN-SPAM stands for "Controlling the Assault of Non-Solicited Pornography and Marketing."

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    CASL

    CASL stands for "Canadian Anti-Spam Legislation."

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    Cold email

    Using email to interact with a prospect with whom they’ve had no prior contact.

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    Email

    A digital message you can send through the internet to contacts, leads and prospects. Marketing through email takes businesses directly into a consumer’s inbox and provides the ability to create a connection and build trust.