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Definitions on Email Marketing

A

Account Based Marketing (ABM)

Intro
Account Based Marketing (ABM) is a strategic approach to marketing that focuses on engaging with high-value accounts and customers. Unlike traditional marketing methods that aim to reach as many people as possible, ABM is all about targeting specific, high-value accounts and tailoring your marketing efforts to them.

D

Direct Marketing

Intro
Direct marketing is a form of advertising where businesses communicate directly with potential customers through a variety of channels, such as email, text messages, social media, websites, and phone calls. This type of marketing is designed to be personalized and targeted to individual customers, with the goal of generating a direct response or action from the recipient. Unlike more general forms of advertising, such as television or print ads, direct marketing is designed to be highly specific and targeted to a specific group of customers. This allows businesses to target their marketing efforts and measure the effectiveness of their campaigns more accurately.

E

Email Service Provider (ESP)

Intro
An email service provider (ESP) is a web-based application that allows you to create and manage email campaigns. It provides email marketing automation tools, including subscriber list management, campaign creation, and email templates, and tracks campaign performance with analytics.