Looking For Marketing Glossary
Marketing can be a complex field, and we understand that sometimes it's hard to keep up with all the jargon. That's why we've curated a comprehensive collection of the most commonly used marketing terms and concepts. Have a definition recommendation? Send us a note.
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Direct Mail
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Direct mail is a type of marketing where businesses send physical promotional materials, such as advertisements, to potential customers through the mail. This can include items like postcards, letters, catalogs, and other types of promotional materials. Direct mail is typically targeted to specific groups of customers based on factors like location, demographics, and previous purchasing behavior. The goal of direct mail is to encourage recipients to take a specific action, such as visiting a store or website, making a purchase, or signing up for a newsletter.
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