Definitions on Analytics
Marketing can be a complex field, and we understand that sometimes it's hard to keep up with all the jargon. That's why we've curated a comprehensive collection of the most commonly used marketing terms and concepts. Have a definition recommendation? Send us a note.
Glossary
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Churn
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Churn is a metric used to measure the rate at which customers are leaving a business. It is a critical measurement for any company, as it directly impacts the bottom line and long-term success of the business. In this blog post, we will delve into the definition of churn, its impact on businesses, and provide examples of companies that have successfully prevented it. Read more about Churn |
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ClickThrough Rate (CTR)
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Clickthrough rate (CTR) is a measure of the effectiveness of an online advertisement or email campaign. It is calculated by dividing the number of clicks on the ad or email by the number of times it is shown (impressions), expressed as a percentage. Read more about ClickThrough Rate (CTR) |
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Conversion Rate
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The conversion rate is a measure of the percentage of visitors to a website or other online platform who take a desired action, such as making a purchase or signing up for a newsletter. It is calculated by dividing the number of conversions (or completed actions) by the total number of visitors, and is typically expressed as a percentage. For example, if a website receives 100 visitors and 20 of them make a purchase, the conversion rate would be 20%, indicating that 20 out of every 100 visitors made a purchase. Conversion rate is an important metric for measuring the effectiveness of a website or marketing campaign, as it provides insight into how well the website or campaign is able to persuade visitors to take a desired action. Read more about Conversion Rate |
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Conversion Rate Optimization (CRO)
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Conversion rate optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as filling out a form or making a purchase. Read more about Conversion Rate Optimization (CRO) |
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Cost Per Acquisition (CPA)
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Cost Per Acquisition (CPA) is a financial metric that measures the cost of acquiring a customer or converting a sale. In digital marketing, CPA is often used to evaluate the effectiveness of various marketing campaigns, such as pay-per-click (PPC) advertising or affiliate marketing. Read more about Cost Per Acquisition (CPA) |
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Cost Per Click (CPC)
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Cost per click (CPC) is a pricing model used in online advertising, where the advertiser pays a set amount each time their ad is clicked. Read more about Cost Per Click (CPC) |
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Cost Per Mille (CPM)
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Cost Per Mille (CPM) is a financial metric that measures the cost of reaching 1,000 people with an online ad. It is commonly used in digital advertising, particularly in display and social media advertising. Read more about Cost Per Mille (CPM) |
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Engagement Rate
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Engagement rate is a metric that is used to measure the level of interaction and involvement that a marketing campaign or piece of content is able to generate from its target audience. It is typically calculated by dividing the number of likes, comments, shares, or other types of interactions by the number of followers or impressions, and then multiplying that number by 100 to express it as a percentage. Read more about Engagement Rate |
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Google Analytics 4 (GA4)
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Google Analytics 4 (GA4) is the latest innovation in web analytics and is rapidly becoming the go-to solution for businesses looking to gain insights into their online presence. GA4 offers a range of powerful features and benefits that make it an attractive choice for businesses of all sizes. Read more about Google Analytics 4 (GA4) |
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Key Performance Indicator (KPI)
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Key Performance Indicators (KPIs) are metrics used to measure the success of a business or a specific aspect of its operations. They are essential tools for decision making, as they provide insights into the health of a business and help identify areas for improvement. Read more about Key Performance Indicator (KPI) |
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Key Results Areas (KRAs)
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Key Results Areas (KRAs) are specific, measurable goals that organizations set to track progress and drive results. They are a critical component of effective business planning and decision making, as they provide a clear understanding of what success looks like for an organization. Read more about Key Results Areas (KRAs) |
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Marketing Qualified Lead (MQL)
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A marketing qualified lead (MQL) is a potential customer who has demonstrated interest in a company's products or services and meets certain criteria that make them more likely to become a paying customer. MQLs are typically identified and tracked by marketing teams as part of their lead generation efforts. Read more about Marketing Qualified Lead (MQL) |
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Return on Ad Spend (ROAS)
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Return on Ad Spend (ROAS) is a financial metric that measures the profitability of a digital advertising campaign. Read more about Return on Ad Spend (ROAS) |
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Return On Investment (ROI)
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Return on investment (ROI) is a measure of the profit earned from an investment compared to the initial cost of the investment. It is typically expressed as a percentage, and is often used to compare the efficiency of different investments. The higher the ROI, the better the return on the investment. To calculate ROI, the net profit from the investment is divided by the initial cost of the investment, and the result is multiplied by 100 to express it as a percentage. For example, if an investment of $100 earns a net profit of $20, the ROI would be 20/100 * 100 = 20%. Read more about Return On Investment (ROI) |