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Definitions on Content Marketing

C

Content Management System (CMS)

Intro
A Content Management System (CMS) is the operational backbone for creating, governing, distributing, and optimizing digital content across every touchpoint in the buyer journey.

I

Inbound Marketing

Intro
Inbound marketing is a type of marketing strategy that focuses on attracting, engaging, and delighting customers through relevant and valuable content and experiences. It is designed to draw potential customers in, rather than actively reaching out to them like traditional outbound marketing methods such as cold calling and advertising.
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