Definitions on Content Marketing
Marketing can be a complex field, and we understand that sometimes it's hard to keep up with all the jargon. That's why we've curated a comprehensive collection of the most commonly used marketing terms and concepts. Have a definition recommendation? Send us a note.
Definitions
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Content Management System (CMS)
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A Content Management System, or CMS, is a software application that allows users to create, manage, and publish digital content without extensive technical knowledge. In the world of digital marketing, a CMS plays a crucial role in creating and maintaining a website or blog that is both user-friendly and SEO-optimized. In this blog post, we will dive into the concept of CMS, its benefits, and some popular examples to help you understand the importance of having a CMS for your online presence.
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Inbound Marketing
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Inbound marketing is a type of marketing strategy that focuses on attracting, engaging, and delighting customers through relevant and valuable content and experiences. It is designed to draw potential customers in, rather than actively reaching out to them like traditional outbound marketing methods such as cold calling and advertising.
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