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Definitions on Digital Marketing

Definitions

C

Conversion Path
Intro
A conversion path is the sequence of steps that a consumer takes before completing a desired action, such as making a purchase or signing up for a newsletter. In the context of online marketing, a conversion path typically begins with a consumer seeing an advertisement or coming across a website, and ends with them completing a specific goal, such as adding an item to their cart or submitting a contact form. The conversion path can be used to identify any bottlenecks or obstacles that may be preventing consumers from completing the desired action, and can help marketers optimize their website or advertising strategy to improve the likelihood of conversion. Read more about Conversion Path

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Conversion Rate
Intro
The conversion rate is a measure of the percentage of visitors to a website or other online platform who take a desired action, such as making a purchase or signing up for a newsletter. It is calculated by dividing the number of conversions (or completed actions) by the total number of visitors, and is typically expressed as a percentage. For example, if a website receives 100 visitors and 20 of them make a purchase, the conversion rate would be 20%, indicating that 20 out of every 100 visitors made a purchase. Conversion rate is an important metric for measuring the effectiveness of a website or marketing campaign, as it provides insight into how well the website or campaign is able to persuade visitors to take a desired action. Read more about Conversion Rate

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Cost Per Click (CPC)
Intro
Cost per click (CPC) is a pricing model used in online advertising, where the advertiser pays a set amount each time their ad is clicked. This is in contrast to other pricing models, such as cost per impression (CPM), where the advertiser pays for each time their ad is displayed, regardless of whether it is clicked on. CPC is a commonly used pricing model for pay-per-click (PPC) advertising, where advertisers bid on keywords and pay each time a user clicks on their ad. The amount paid per click can vary depending on the competitiveness of the keyword and the quality of the ad. CPC is a useful metric for advertisers, as it provides a clear indication of the cost of acquiring a new customer or generating a lead. Read more about Cost Per Click (CPC)

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D

Demographics
Intro
In marketing, demographics refer to the statistical characteristics of a population, such as age, gender, income, education level, and geographic location. These characteristics are used to group individuals into specific categories, which can be useful for identifying potential customers and understanding their needs and preferences. Demographics are often used in market research and targeting, as they provide valuable insights into the makeup of a particular market and can help companies tailor their products and marketing messages to specific groups of consumers. Read more about Demographics

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Digital Marketing (Online Marketing)
Intro
Digital marketing, also known as online marketing, is the use of digital technologies to promote and sell products or services. This includes a wide range of tactics, such as email marketing, social media marketing, search engine optimization, and pay-per-click advertising. Digital marketing allows companies to reach customers where they are, and to target specific audiences with customized messages. It is an effective way for companies to engage with their customers and to build brand awareness in the digital age. Read more about Digital Marketing (Online Marketing)

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Direct Marketing
Intro
Direct marketing is a form of advertising where businesses communicate directly with potential customers through a variety of channels, such as email, text messages, social media, websites, and phone calls. This type of marketing is designed to be personalized and targeted to individual customers, with the goal of generating a direct response or action from the recipient. Unlike more general forms of advertising, such as television or print ads, direct marketing is designed to be highly specific and targeted to a specific group of customers. This allows businesses to target their marketing efforts and measure the effectiveness of their campaigns more accurately. Read more about Direct Marketing

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R

Return On Investment (ROI)
Intro
Return on investment (ROI) is a measure of the profit earned from an investment compared to the initial cost of the investment. It is typically expressed as a percentage, and is often used to compare the efficiency of different investments. The higher the ROI, the better the return on the investment. To calculate ROI, the net profit from the investment is divided by the initial cost of the investment, and the result is multiplied by 100 to express it as a percentage. For example, if an investment of $100 earns a net profit of $20, the ROI would be 20/100 * 100 = 20%. Read more about Return On Investment (ROI)

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