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Attention, Interest, Desire, and Action (AIDA)
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AIDA is a classic marketing and advertising framework that outlines the four key stages a prospect goes through on the path to conversion: Attention, Interest, Desire, and Action. It helps marketers structure messaging and campaigns that guide audiences from initial awareness to taking a desired action, such as making a purchase or signing up. Read more about Attention, Interest, Desire, and Action (AIDA) |
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Customer Loyalty
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Customer loyalty refers to a customer's willingness to continue doing business with a particular company or brand over time. It is a measure of the degree to which customers are committed to a company, and is typically based on factors such as satisfaction with the company's products or services, the quality of the customer experience, and the overall value of the company's offering. Companies that are able to cultivate customer loyalty can enjoy a number of benefits, such as increased repeat business, improved customer satisfaction, and greater customer advocacy. Read more about Customer Loyalty |