Share your insights 2024 State of Marketing Survey

Definitions on Psychology

Marketing can be a complex field, and we understand that sometimes it's hard to keep up with all the jargon. That's why we've curated a comprehensive collection of the most commonly used marketing terms and concepts. Have a definition recommendation? Send us a note.



AIDA is an acronym that stands for Attention, Interest, Desire, and Action. It is a marketing concept that describes a common pattern of consumer behavior in response to advertising or other forms of promotion. The idea is that an effective advertisement or promotional message will first capture the attention of the audience, then generate interest in the product or service being offered, create a desire for it, and finally motivate the audience to take some sort of action, such as making a purchase or requesting more information. By following this pattern, businesses can create more effective marketing campaigns and increase their chances of success. Read more about A.I.D.A

Updated / report an issue


Customer Loyalty
Customer loyalty refers to a customer's willingness to continue doing business with a particular company or brand over time. It is a measure of the degree to which customers are committed to a company, and is typically based on factors such as satisfaction with the company's products or services, the quality of the customer experience, and the overall value of the company's offering. Companies that are able to cultivate customer loyalty can enjoy a number of benefits, such as increased repeat business, improved customer satisfaction, and greater customer advocacy. Read more about Customer Loyalty

Updated / report an issue