SEO Definitions
-
0
E-A-T
Expertise, Authoritativeness, and Trustworthiness. For example, pages that have a beneficial purpose, the amount of expertise, authoritativeness, and trustworthiness (E-A-T) is very important.
-
0
Keyword
A specific word or phrase that describes the content of a webpage. It should always align with your target audience.
-
0
Long-Tail Keyword
A long-tail keyword is a very targeted search phrase that contains three or more words. It often contains a head term, which is a more generic search term, plus one or two additional words that refine the search term. For example: - Head term: unicorn - Long-tail keywords: unicorn games online,... Read More
-
0
Search Engine Optimization (SEO)
A method to increase a webpage’s performance in web search results. By tweaking elements on a webpage (there are on-page and off-page SEO factors), you can move a webpage up on a search result “page.” Marketers generally want to get their website page to appear on page 1 of a search result, ideally... Read More