SEO Definitions

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All Definitions Advertising Analytics Business Content Marketing Digital Marketing Email Marketing Marketing Psychology Public Relations Reporting Sales SEO Social Media Web Design Web Development
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    E-A-T

    Expertise, Authoritativeness, and Trustworthiness. For example, pages that have a beneficial purpose, the amount of expertise, authoritativeness, and trustworthiness (E-A-T) is very important.

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    Keyword

    A specific word or phrase that describes the content of a webpage. It should always align with your target audience.

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    Long-Tail Keyword

    A long-tail keyword is a very targeted search phrase that contains three or more words. It often contains a head term, which is a more generic search term, plus one or two additional words that refine the search term. For example: - Head term: unicorn - Long-tail keywords: unicorn games online,... Read More

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    Search Engine Optimization (SEO)

    A method to increase a webpage’s performance in web search results. By tweaking elements on a webpage (there are on-page and off-page SEO factors), you can move a webpage up on a search result “page.” Marketers generally want to get their website page to appear on page 1 of a search result, ideally... Read More