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Definition

What is Engagement Rate?

Engagement rate is a metric that is used to measure the level of interaction and involvement that a marketing campaign or piece of content is able to generate from its target audience. It is typically calculated by dividing the number of likes, comments, shares, or other types of interactions by the number of followers or impressions, and then multiplying that number by 100 to express it as a percentage.

For example, if a social media post receives 100 likes and 2,000 impressions, its engagement rate would be calculated as follows:

Engagement rate = (100 / 2,000) x 100 = 5%

Engagement rate is an important metric for marketers because it helps them understand how well their content is resonating with their target audience and how effective their marketing efforts are at driving meaningful interactions. By analyzing engagement rate data, marketers can identify what types of content and campaigns are most effective at engaging their audience and make adjustments to improve the overall performance of their marketing efforts.

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