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Definition

What is Serviced Available Market (SAM)?

Serviced Available Market (SAM) is a term used in marketing to refer to the portion of the Total Available Market (TAM) that a company can realistically target with its products or services. It represents the portion of the market that a company can effectively serve, based on its resources, capabilities, and other factors.

SAM is calculated by taking into account a number of factors, including the company's target customer segment, distribution channels, pricing strategies, and marketing efforts. It is a more realistic estimate of the size of the market that a company can actually capture, as opposed to the total potential size of the market (TAM).

SAM is a useful metric for companies to understand the size of the market they can effectively serve and to set marketing and sales targets accordingly. It can also help companies allocate resources more efficiently, as they can focus their efforts on the segments of the market where they are most likely to be successful.

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