Share your insights 2024 State of Marketing Survey


What is Core Web Vitals?

As a digital marketer, you know the importance of ensuring that your website is not only visually appealing, but also provides a smooth and enjoyable user experience. This is where Google's Core Web Vitals come into play.

Google's Core Web Vitals are a set of metrics that measure the user experience of a website, including loading speed, interactivity, and stability. These metrics are used by Google to determine the overall quality of a website and are an important factor in how the search engine ranks websites in its search results.

There are three key metrics that make up Google's Core Web:

  • Largest Contentful Paint (LCP) - Measures the loading speed of your website's largest content element, such as an image or video, and ensures that it loads within a reasonable time frame. 
  • First Input Delay (FID) - Measures the time it takes for a website to become interactive, allowing users to click buttons, fill out forms, and interact with other elements on the page. 
  • Cumulative Layout Shift (CLS) - Measures the stability of a website, ensuring that elements on the page don't shift or move around while the page is loading.

Improving your website's Core Web Vitals is crucial for ensuring that your website is providing a positive user experience and that it is ranking well in Google's search results. To improve your website's Core Web Vitals, consider optimizing your images, reducing the size of your website's code, and using a reliable and fast hosting service.

Google's Core Web Vitals are an important factor in how your website is ranked in search results and in providing a positive user experience for your visitors. By understanding these metrics and making improvements to your website, you can ensure that your website is performing at its best and providing a smooth and enjoyable experience for your users.

Learn more about Core Web Vitals and how to test here.

Updated / report an issue

Looking for More? Join the discussion on Discord.