Share your insights 2024 State of Marketing Survey


What is Competitive Set Analysis (CompSet Analysis)?

The goal of a CompSet Analysis, short for "Competitive Set Analysis," is to gain a comprehensive understanding of the competitive landscape, identify opportunities and threats, and formulate informed strategies to improve the organization's competitive position. It can be a valuable tool for making data-driven decisions, refining business strategies, and achieving a competitive edge in the marketplace.

Key components of a CompSet Analysis typically include:

  • Competitor Identification: Identifying and listing key competitors or comparable entities within the industry or market segment.
  • Data Collection: Gathering data on various aspects of the competitors' businesses, such as their market share, revenue, customer base, product offerings, pricing strategies, marketing tactics, and customer reviews.
  • Benchmarking: Comparing the organization's performance and metrics against those of its competitors to identify areas of strength or weakness.
  • Market Trends: Analyzing industry trends, customer preferences, and market dynamics to understand how they affect both the organization and its competitors.
  • SWOT Analysis: Conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for each competitor to assess their internal and external factors.
  • Positioning: Evaluating how competitors position themselves in the market and how the organization can differentiate itself.
  • Market Share: Determining the market share of each competitor and assessing changes over time.
  • Customer Feedback: Analyzing customer feedback and reviews to understand the competitive landscape from the customer's perspective.
  • Strategy Evaluation: Assessing the strategies employed by competitors, such as product development, pricing, marketing campaigns, and distribution channels.

Updated / report an issue

Looking for More? Join the discussion on Discord.