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Definition

What is Conversion Rate Optimization (CRO)?

Conversion Rate Optimization (CRO) is the process of improving the performance of your website with the goal of increasing the number of conversions, or actions taken by visitors on your site. This could be anything from filling out a form, making a purchase, or signing up for a newsletter. CRO is a critical aspect of marketing because it helps you turn more of your website visitors into customers.

To begin optimizing, it's important to understand your audience and what they're looking for on your website. This information can be gathered through user testing, website analytics, and surveys. You should also be familiar with your website's conversion funnel, which is the path a visitor takes from arriving on your site to taking the desired action.

Once you have a good understanding of your audience and website performance, it's time to make changes to improve your conversion rate. Some common CRO tactics include:

  • Improving the usability and user experience of your website
  • A/B testing different versions of your website or landing pages to see what works best
  • Offering incentives for taking desired actions, such as discounts or free trials
  • Streamlining the checkout process and reducing friction points
  • Personalizing the customer experience with targeted messaging and offers

It's important to remember that CRO is an ongoing process and not a one-time fix. Regular testing and monitoring of your website's performance is essential to continually improve your conversion rate.

By understanding your audience and website performance, testing and implementing changes, and continuously monitoring and refining your efforts, you can increase your website's conversion rate and maximize its potential.

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