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What is Cost Per Click (CPC)?

See Pay Per Click (PPC) for more information

Cost per click (CPC) is a pricing model used in online advertising, where the advertiser pays a set amount each time their ad is clicked. 

This is in contrast to other pricing models, such as cost per mille (impression) (CPM), where the advertiser pays for each time their ad is displayed, regardless of whether it is clicked on. 

CPC is a commonly used pricing model for pay-per-click (PPC) advertising, where advertisers bid on keywords and pay each time a user clicks on their ad. The amount paid per click can vary depending on the competitiveness of the keyword and the quality of the ad. 

CPC is a useful metric for advertisers, as it provides a clear indication of the cost of acquiring a new customer or generating a lead.

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