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What is Cost Per Lead (CPL)?

Cost Per Lead (CPL) is a financial metric that measures the cost of generating a lead through marketing efforts.

In digital marketing, CPL is often used to evaluate the effectiveness of various campaigns, such as pay-per-click (PPC) advertising or email marketing.

CPL is calculated by dividing the total cost of a marketing campaign by the number of leads it generates. For example, if a business spends $1,000 on a PPC campaign and it generates 100 leads, the CPL would be $10. CPL is an important metric for businesses, as it helps them to understand the cost of acquiring leads and to optimize their marketing spend.

By decreasing their CPL, businesses can improve their return on investment (ROI) and increase the profitability of their marketing efforts.

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