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What is Digital Marketing (Online Marketing)?

Digital marketing, also known as online marketing, is the use of digital technologies to promote and sell products or services. This includes a wide range of tactics, such as email marketing, social media marketing, search engine optimization, and pay-per-click advertising. Digital marketing allows companies to reach customers where they are, and to target specific audiences with customized messages. It is an effective way for companies to engage with their customers and to build brand awareness in the digital age.

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