Share your insights 2024 State of Marketing Survey


What is Google Analytics 4 (GA4)?

Google Analytics 4 (GA4) is the latest innovation in web analytics and is rapidly becoming the go-to solution for businesses looking to gain insights into their online presence. GA4 offers a range of powerful features and benefits that make it an attractive choice for businesses of all sizes.

One of the key benefits of GA4 is its ability to provide a more complete picture of customer behavior. Unlike traditional analytics solutions, GA4 uses machine learning algorithms to analyze data and provide insights into customer journeys. This allows businesses to better understand the context in which their customers interact with their website, leading to more informed decisions about how to engage and retain those customers.

GA4 also offers advanced tracking capabilities, including the ability to track and measure the impact of cross-device and cross-platform interactions. This is critical for businesses that are looking to optimize their online presence for customers who use multiple devices and platforms to interact with their website.

Another advantage of GA4 is its simplified setup process. GA4 is designed to be easy to use and requires no technical skills, making it accessible to businesses of all sizes. This is a big departure from traditional analytics solutions, which can be complex and time-consuming to set up.

In addition, GA4 offers a range of customization options, allowing businesses to tailor their analytics to their specific needs. For example, businesses can create custom reports and dashboards to better understand their customer data and make informed decisions about their marketing strategies.

With its advanced features and benefits, it offers businesses a powerful tool to gain insights into their online presence and make informed decisions about their marketing strategies. Whether you're just getting started with web analytics or are looking to upgrade your current solution, GA4 is the solution you've been looking for.

What is the difference between Google Universal Analytics (UA) and Google Analytics 4 (GA4)

Google Universal Analytics (UA) and Google Analytics 4 (GA4) are both web analytics tools developed by Google, but they have some key differences.

Google Universal Analytics (UA) is the traditional version of Google Analytics that has been used by businesses for many years. It focuses on tracking website traffic and providing data on user behavior, such as pageviews, sessions, and bounce rates.

Google Analytics 4 (GA4), on the other hand, is the latest iteration of Google Analytics and is designed to provide a more comprehensive and user-friendly experience for businesses. It offers a number of new features and improvements over UA, including:

  1. Cross-device tracking: GA4 uses machine learning to provide more accurate cross-device tracking, allowing businesses to see the full customer journey across all devices.
  2. Increased data privacy: GA4 includes a number of privacy-focused features, such as IP masking and the ability to manage data retention settings.
  3. Event-driven tracking: GA4 allows businesses to track specific events, such as button clicks or form submissions, and provides more detailed insights into user behavior.
  4. Enhanced machine learning: GA4 uses machine learning algorithms to provide more advanced insights, such as prediction modeling and audience analysis.

In summary, Google Analytics 4 (GA4) is a more advanced and privacy-focused version of Google Universal Analytics (UA) that offers a wider range of features and more detailed insights into user behavior.

Updated / report an issue

Looking for More? Join the discussion on Discord.