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What is Key Performance Indicator (KPI)?

Key Performance Indicators (KPIs) are metrics used to measure the success of a business or a specific aspect of its operations. They are essential tools for decision making, as they provide insights into the health of a business and help identify areas for improvement.

KPIs can be used to measure a wide range of business activities, from sales and marketing to finance and customer satisfaction. The key is to choose the right KPIs for your business, as they should be aligned with your business goals and objectives.

For example, a business looking to increase its sales might use KPIs such as website traffic, conversion rates, and average order value. On the other hand, a business focused on improving customer satisfaction might use KPIs such as customer satisfaction score, Net Promoter Score (NPS), and customer complaints.

It's important to regularly track and monitor your KPIs, as they can provide valuable insights into the performance of your business. By tracking your KPIs over time, you can identify trends and patterns that can help inform your business decisions.

One of the benefits of using KPIs is that they provide a clear and objective way to measure success. By setting specific and measurable goals, businesses can track their progress and adjust their strategy if necessary.

Another benefit of KPIs is that they help businesses stay focused on their priorities. By focusing on a set of KPIs that are aligned with your business goals, you can ensure that your efforts are directed towards the most important areas of your business.

For instance, a retail business that wants to improve its customer experience might set the following KPIs: average customer satisfaction score, customer complaint resolution time, and the number of repeat customers. By tracking these KPIs, the business can see how it's doing in terms of customer experience and make adjustments to improve it.

By regularly tracking and monitoring your KPIs, you can stay focused on your business priorities and make informed decisions that drive success.

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