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UTManager

Enforce UTM parameter best practices, standardize link creation, and simplify campaign reporting. Perfect for in-house marketers and marketing agencies. Learn more

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Lead

A lead is defined as an individual or organization that has shown interest in your product or service through some form of engagement, such as filling out a contact form on your website or attending one of your webinars. This initial interest is the first step towards building a relationship with the lead and turning them into a customer.