A marketing qualified lead (MQL) is a potential customer who has demonstrated interest in a company's products or services and meets certain criteria that make them more likely to become a paying customer. MQLs are typically identified and tracked by marketing teams as part of their lead generation efforts.
To qualify as an MQL, a lead usually needs to meet certain criteria, such as filling out a form on a company's website, downloading a white paper, or attending a webinar. These actions indicate that the lead is interested in learning more about the company's products or services and may be ready to move further down the sales funnel.
MQLs are typically passed on to the sales team for further qualification and nurturing, as they have a higher likelihood of becoming paying customers compared to other leads. Tracking and analyzing MQLs can help marketers understand the effectiveness of their lead generation efforts and identify opportunities to improve their marketing campaigns.