"They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" is a book written by Marcus Sheridan, published in 2017. The book is a practical guide to using content marketing and inbound sales to attract, engage, and delight customers.
In "They Ask, You Answer," Sheridan covers a range of topics related to content marketing and inbound sales, including how to create valuable content that addresses the needs and questions of your target audience, how to use social media and other digital channels to distribute and promote your content, and how to use data and analytics to track the performance of your content and optimize your strategy.
Throughout the book, Sheridan uses real-world examples and case studies to illustrate his points and provides practical exercises for readers to try out. He also covers the principles of good content marketing and provides guidance on how to create a content marketing strategy that is aligned with your business goals.
Overall, "They Ask, You Answer" is a valuable resource for anyone looking to use content marketing and inbound sales to attract, engage, and delight customers.
