Books on Psychology
We know that staying up-to-date with the latest marketing trends and techniques is crucial to success in today's fast-paced business world. That's why we've curated a comprehensive selection of the best marketing books out there, all in one convenient location. Whether you're looking for guidance on social media marketing, email marketing, content marketing, or any other aspect of marketing, this page has you covered. So why wait? Start exploring and discover the next great addition to your marketing library!
"Hooked: How to Build Habit-Forming Products" is a book written by Nir Eyal, published in 2014. Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Marketing Advertising Psychology
Contagious: Why Things Catch On
"Contagious: Why Things Catch On" is a book written by Jonah Berger, published in 2013. The book is a comprehensive guide to understanding why some ideas and products become popular and how to create content that is more likely to spread.
Advertising Marketing Psychology
The Advertising Effect: How to Change Behaviour
"The Advertising Effect: How to Change Behaviour" is a book written by Adam Ferrier, published in 2015. The book is a comprehensive guide to the psychology of advertising and how it can be used to influence consumer behavior.
Advertising Digital Marketing Psychology