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Books on Psychology

Books

How to Win Friends & Influence People

Book

How to Win Friends & Influence People

"How to Win Friends & Influence People" is a book written by Dale Carnegie, published in 1936. The book is a classic self-help guide that provides practical advice on how to build relationships and influence others.

Psychology

Hooked

Book

Hooked

"Hooked: How to Build Habit-Forming Products" is a book written by Nir Eyal, published in 2014. Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Marketing Advertising Psychology

Contagious: Why Things Catch On

Book

Contagious: Why Things Catch On

"Contagious: Why Things Catch On" is a book written by Jonah Berger, published in 2013. The book is a comprehensive guide to understanding why some ideas and products become popular and how to create content that is more likely to spread.

Advertising Marketing Psychology

The Advertising Effect: How to Change Behaviour

Book

The Advertising Effect: How to Change Behaviour

"The Advertising Effect: How to Change Behaviour" is a book written by Adam Ferrier, published in 2015. The book is a comprehensive guide to the psychology of advertising and how it can be used to influence consumer behavior.

Advertising Digital Marketing Psychology