“Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit” by Joe Pulizzi and Robert Rose proposes a transformative approach to marketing, advocating for a content-driven strategy that generates revenue and engages customers.
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The 1-Page Marketing Plan
“The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd” by Allan Dib offers a simple, actionable approach to creating a comprehensive marketing plan on a single page.
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Zero to One: Notes on Startups, or How to Build the Future
“Zero to One: Notes on Startups, or How to Build the Future” by Peter Thiel offers unique insights on creating groundbreaking startups and emphasizes the importance of innovation and a contrarian mindset.
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Selling the Invisible: A Field Guide to Modern Marketing
“Selling the Invisible: A Field Guide to Modern Marketing” by Harry Beckwith provides essential strategies for effectively marketing and selling services by understanding customer perceptions and building strong relationships.
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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
“80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More” by Perry Marshall reveals how to apply the Pareto Principle to boost efficiency and profitability in sales and marketing.
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How Brands Grow: What Marketers Don't Know
“How Brands Grow: What Marketers Don’t Know” by Byron Sharp provides data-driven insights that challenge traditional marketing theories, offering a practical framework for achieving brand growth through market penetration.
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Hegarty on Advertising
“Hegarty on Advertising: Turning Intelligence into Magic” by John Hegarty offers a captivating blend of personal insights and industry wisdom from one of advertising’s most creative minds.
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Content Inc.
“Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses” by Joe Pulizzi provides a strategic guide for building a business around content creation and audience engagement.
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How to Win Friends & Influence People
“How to Win Friends & Influence People” by Dale Carnegie is a timeless guide to improving communication and building meaningful relationships for personal and professional success.
