"The 1-Page Marketing Plan" is a book written by Allan Dib, published in 2017. The book is a practical guide to creating a simple and effective marketing plan that can be distilled onto a single page.
In "The 1-Page Marketing Plan," Dib provides a step-by-step guide to creating a marketing plan that is focused, actionable, and measurable. He covers a range of topics, including how to define your target market, how to set marketing goals and objectives, and how to create a marketing budget.
Throughout the book, Dib uses real-world examples and case studies to illustrate his points and provides practical exercises for readers to try out. He also covers the importance of tracking and measuring your marketing efforts and provides guidance on how to adjust your plan based on your results.
Overall, "The 1-Page Marketing Plan" is a valuable resource for anyone looking to create a simple and effective marketing plan that can be distilled onto a single page.