Book

Ogilvy on Advertising

Ogilvy on Advertising

Author: David Ogilvy

ISBN-13: 978-0394729039

“Ogilvy on Advertising” by David Ogilvy is a seminal work that offers a comprehensive look at the principles and practices of effective advertising from one of the industry’s most iconic figures. Through a blend of personal anecdotes, detailed case studies, and practical advice, Ogilvy covers everything from creating compelling copy and impactful visuals to understanding consumer behavior and conducting successful campaigns. This book serves as both a historical overview of advertising’s evolution and a timeless guide to the strategies that drive successful marketing.

This book is essential reading for advertising professionals, marketers, copywriters, and anyone interested in learning from the insights of a legendary adman. After reading “Ogilvy on Advertising,” readers should consider “Confessions of an Advertising Man,” also by David Ogilvy, which provides a more autobiographical look at his career and further elaborates on his advertising philosophies.

Updated / report an issue

Other Books

View All
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Book

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

“Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability” by Steve Krug is an essential guide for creating user-friendly websites, emphasizing intuitive design and practical usability principles.

How to Win Friends & Influence People

Book

How to Win Friends & Influence People

“How to Win Friends & Influence People” by Dale Carnegie is a timeless guide to improving communication and building meaningful relationships for personal and professional success.

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Book

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

In “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World,” Gary Vaynerchuk presents a strategic approach to social media marketing that emphasizes giving value to your audience before making direct requests. Using a boxing analogy, he guides businesses on effectively engaging followers and crafting compelling, platform-specific content.

My Life in Advertising and Scientific Advertising

Book

My Life in Advertising and Scientific Advertising

"My Life in Advertising" and "Scientific Advertising" are two classic books written by Claude C. Hopkins, a pioneering advertiser and marketing expert. "My Life in Advertising" is a memoir that chronicles Hopkins' career in the advertising industry, including his successful campaigns for brands such as Quaker Oats and Gold Dust Washing Powder.

Hegarty on Advertising

Book

Hegarty on Advertising

“Hegarty on Advertising: Turning Intelligence into Magic” by John Hegarty offers a captivating blend of personal insights and industry wisdom from one of advertising’s most creative minds.

Killing Marketing

Book

Killing Marketing

“Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit” by Joe Pulizzi and Robert Rose proposes a transformative approach to marketing, advocating for a content-driven strategy that generates revenue and engages customers.

🎉 Over 14K Members! Join the discussion on Discord.