Book

Ogilvy on Advertising

Ogilvy on Advertising

Author: David Ogilvy

ISBN-13: 978-0394729039

“Ogilvy on Advertising” by David Ogilvy is a seminal work that offers a comprehensive look at the principles and practices of effective advertising from one of the industry’s most iconic figures. Through a blend of personal anecdotes, detailed case studies, and practical advice, Ogilvy covers everything from creating compelling copy and impactful visuals to understanding consumer behavior and conducting successful campaigns. This book serves as both a historical overview of advertising’s evolution and a timeless guide to the strategies that drive successful marketing.

This book is essential reading for advertising professionals, marketers, copywriters, and anyone interested in learning from the insights of a legendary adman. After reading “Ogilvy on Advertising,” readers should consider “Confessions of an Advertising Man,” also by David Ogilvy, which provides a more autobiographical look at his career and further elaborates on his advertising philosophies.

Updated / report an issue

Other Books

View All
The 1-Page Marketing Plan

Book

The 1-Page Marketing Plan

“The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd” by Allan Dib offers a simple, actionable approach to creating a comprehensive marketing plan on a single page.

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Book

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

In “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World,” Gary Vaynerchuk presents a strategic approach to social media marketing that emphasizes giving value to your audience before making direct requests. Using a boxing analogy, he guides businesses on effectively engaging followers and crafting compelling, platform-specific content.

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Book

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

“Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability” by Steve Krug is an essential guide for creating user-friendly websites, emphasizing intuitive design and practical usability principles.

Content Inc.

Book

Content Inc.

“Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses” by Joe Pulizzi provides a strategic guide for building a business around content creation and audience engagement.

How to Write a Good Advertisement

Book

How to Write a Good Advertisement

“How to Write a Good Advertisement: A Short Course in Copywriting” by Victor O. Schwab offers timeless principles and practical advice for creating compelling and effective advertisements.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Book

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

“Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” by Ann Handley is an essential guide for anyone looking to improve their writing skills and create engaging digital content.

🎉 Over 14K Members! Join the discussion on Discord.