Share your insights 2023 State of Marketing Survey

Book

Ogilvy on Advertising

Ogilvy on Advertising

Author: David Ogilvy

ISBN-13: 978-0394729039

"Ogilvy on Advertising" is a book written by David Ogilvy, published in 1983. The book is a collection of essays and articles written by Ogilvy, one of the most influential figures in the history of advertising.

In "Ogilvy on Advertising," Ogilvy shares his insights and experiences in the advertising industry, drawing on his more than 30 years of experience in the field. He covers a range of topics, including how to create great advertising, how to build successful brands, and how to stay relevant in a constantly changing industry.

Throughout the book, Ogilvy uses real-world examples and case studies to illustrate his points and provides practical advice on how to create effective advertising campaigns. He also offers insights into the role of creativity in advertising and the importance of taking risks in order to stand out.

Overall, "Ogilvy on Advertising" is a valuable resource for anyone interested in advertising and looking to learn from one of the industry's most influential figures.

Updated / report an issue

Other Books

View All
They Ask, You Answer

Book

They Ask, You Answer

"They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" is a book written by Marcus Sheridan, published in 2017. The book is a practical guide to using content marketing and inbound sales to attract, engage, and delight customers.

Content Marketing Marketing

Killing Marketing

Book

Killing Marketing

How Innovative Businesses Are Turning Marketing Cost Into Profit

Marketing Business

The Copywriter's Handbook

Book

The Copywriter's Handbook

"The Copywriter's Handbook" is a book written by Robert W. Bly, published in 1985. The book is a comprehensive guide to copywriting, providing practical advice and techniques for crafting effective copy for a wide range of media.

Copywriting

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Book

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

"Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability" is a book written by Steve Krug that provides practical guidance on how to design websites that are easy for people to use. The book is based on the premise that people should be able to use websites without having to think too much about how to do so. To achieve this, Krug advocates for a common sense approach to design that focuses on simplicity, clarity, and usability.

Web Design Web Development Digital Marketing

Content Inc.

Book

Content Inc.

In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience.

Content Marketing Marketing Business

Marketing 4.0: Moving from Traditional to Digital

Book

Marketing 4.0: Moving from Traditional to Digital

"Marketing 4.0: Moving from Traditional to Digital" is a book written by Philip Kotler and David F. Angelo, published in 2016. The book explores the evolution of marketing in the digital age, and offers insights into how businesses can adapt to the changing marketing landscape.

Marketing Digital Marketing

Looking for More? Join the discussion on Discord.