Copywriting Books

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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means t... Read More

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The Copywriter

Known as a curmudgeonly copywriter's classic, and an underground perennial favorite of ad-agency men and copywriters through the years, John E. Matthews' 1964 "The Copywriter" is said to "read like a dream," and offers deep insight into the world of the advertising agencies of the middle 1960s -- th... Read More

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A Whack on the Side of the Head

This is the 25th anniversary edition of the creativity classic by Dr. Roger von Oech. Over the years, A WHACK ON THE SIDE OF THE HEAD has been praised by business people, educators, scientists, homemakers, artists, youth leaders, and many more. The book has been stimulating creativity in millions o... Read More

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The Copywriter's Handbook

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and onlin... Read More

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Read Me: 10 Lessons for Writing Great Copy

If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets... Read More