LFM Books

on Advertising

Submit a Book
Book Title - The Advertising Concept Book: Think Now, Design Later
Advertising

The Advertising Concept Book: Think Now, Design Later

In creative advertising, no amount of gl... Read More

Book Title - The Advertising Effect: How to Change Behaviour
Advertising

The Advertising Effect: How to Change Behaviour

Want to know how to influence other peop... Read More

Book Title - Truth, Lies, and Advertising: The Art of Account Planning
Advertising

Truth, Lies, and Advertising: The Art of Account Planning

"Account planning exists for the sole pu... Read More

Book Title - Hegarty on Advertising
Advertising

Hegarty on Advertising

What makes a great idea? How do you make... Read More

Book Title - Ogilvy on Advertising
Advertising

Ogilvy on Advertising

Told with brutal candor and prodigal gen... Read More

Book Title - Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Advertising

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Hey Whipple, Squeeze This has helped gen... Read More

Book Title - How to Write a Good Advertisement
Advertising

How to Write a Good Advertisement

2015 Reprint of 1962 Edition. Exact facs... Read More

Book Title - Tested Advertising Methods
Advertising

Tested Advertising Methods

A legend in advertising for more than 60... Read More

Book Title - Scientific Advertising
Advertising

Scientific Advertising

Understand and use the concepts of succe... Read More

Book Title - My Life in Advertising and Scientific Advertising
Advertising

My Life in Advertising and Scientific Advertising

Gain a lifetime of experience from the i... Read More

Book Title - Ogilvy on Advertising
Advertising

Ogilvy on Advertising

A candid and indispensable primer on all... Read More