Books on Advertising
We know that staying up-to-date with the latest marketing trends and techniques is crucial to success in today's fast-paced business world. That's why we've curated a comprehensive selection of the best marketing books out there, all in one convenient location. Whether you're looking for guidance on social media marketing, email marketing, content marketing, or any other aspect of marketing, this page has you covered. So why wait? Start exploring and discover the next great addition to your marketing library!
"Hooked: How to Build Habit-Forming Products" is a book written by Nir Eyal, published in 2014. Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Marketing Advertising Psychology
Contagious: Why Things Catch On
"Contagious: Why Things Catch On" is a book written by Jonah Berger, published in 2013. The book is a comprehensive guide to understanding why some ideas and products become popular and how to create content that is more likely to spread.
Advertising Marketing Psychology
The Advertising Effect: How to Change Behaviour
"The Advertising Effect: How to Change Behaviour" is a book written by Adam Ferrier, published in 2015. The book is a comprehensive guide to the psychology of advertising and how it can be used to influence consumer behavior.
Advertising Digital Marketing Psychology
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
"Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads" is a book written by Luke Sullivan, published in 2002. The book is a comprehensive guide to advertising, covering a wide range of topics including strategy, creative development, media planning, and execution.
Advertising Digital Marketing
My Life in Advertising and Scientific Advertising
"My Life in Advertising" and "Scientific Advertising" are two classic books written by Claude C. Hopkins, a pioneering advertiser and marketing expert. "My Life in Advertising" is a memoir that chronicles Hopkins' career in the advertising industry, including his successful campaigns for brands such as Quaker Oats and Gold Dust Washing Powder.