Books on Digital Marketing
We know that staying up-to-date with the latest marketing trends and techniques is crucial to success in today's fast-paced business world. That's why we've curated a comprehensive selection of the best marketing books out there, all in one convenient location. Whether you're looking for guidance on social media marketing, email marketing, content marketing, or any other aspect of marketing, this page has you covered. So why wait? Start exploring and discover the next great addition to your marketing library!
Marketing 4.0: Moving from Traditional to Digital
"Marketing 4.0: Moving from Traditional to Digital" is a book written by Philip Kotler and David F. Angelo, published in 2016. The book explores the evolution of marketing in the digital age, and offers insights into how businesses can adapt to the changing marketing landscape.
Marketing Digital Marketing
The Advertising Effect: How to Change Behaviour
"The Advertising Effect: How to Change Behaviour" is a book written by Adam Ferrier, published in 2015. The book is a comprehensive guide to the psychology of advertising and how it can be used to influence consumer behavior.
Advertising Digital Marketing Psychology
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
"Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads" is a book written by Luke Sullivan, published in 2002. The book is a comprehensive guide to advertising, covering a wide range of topics including strategy, creative development, media planning, and execution.
Advertising Digital Marketing
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
"Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability" is a book written by Steve Krug that provides practical guidance on how to design websites that are easy for people to use. The book is based on the premise that people should be able to use websites without having to think too much about how to do so. To achieve this, Krug advocates for a common sense approach to design that focuses on simplicity, clarity, and usability.
Web Design Web Development Digital Marketing