Books on Marketing
A curated selection of the best marketing books out there. Have a book recommendation? Send us a note.
Books
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Book
My Life in Advertising and Scientific Advertising
"My Life in Advertising" and "Scientific Advertising" are two classic books written by Claude C. Hopkins, a pioneering advertiser and marketing expert. "My Life in Advertising" is a memoir that chronicles Hopkins' career in the advertising industry, including his successful campaigns for brands such as Quaker Oats and Gold Dust Washing Powder.