Book

Hegarty on Advertising

Hegarty on Advertising

Author: John Hegarty

ISBN-13: 978-0500293638

“Hegarty on Advertising: Turning Intelligence into Magic” by John Hegarty offers a fascinating look into the mind of one of the world’s most renowned advertising creatives. Through a blend of personal anecdotes, industry insights, and practical advice, Hegarty shares his philosophies on creativity, branding, and the art of making memorable advertisements. This book not only provides a historical perspective on the evolution of advertising but also serves as an inspirational guide for those looking to infuse their work with originality and impact.

This book is a must-read for advertising professionals, marketers, creative directors, and anyone interested in the art and business of advertising. After reading “Hegarty on Advertising,” readers should consider “Ogilvy on Advertising” by David Ogilvy, which offers further insights from another legendary figure in the advertising world.

Updated / report an issue

Other Books

View All
The 1-Page Marketing Plan

Book

The 1-Page Marketing Plan

“The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd” by Allan Dib offers a simple, actionable approach to creating a comprehensive marketing plan on a single page.

The Copywriter's Handbook

Book

The Copywriter's Handbook

“The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells” by Robert Bly is an essential manual for anyone looking to master the art of persuasive writing and improve their marketing copy.

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Book

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

“80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More” by Perry Marshall reveals how to apply the Pareto Principle to boost efficiency and profitability in sales and marketing.

Zero to One: Notes on Startups, or How to Build the Future

Book

Zero to One: Notes on Startups, or How to Build the Future

“Zero to One: Notes on Startups, or How to Build the Future” by Peter Thiel offers unique insights on creating groundbreaking startups and emphasizes the importance of innovation and a contrarian mindset.

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

Book

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

“Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability” by Steve Krug is an essential guide for creating user-friendly websites, emphasizing intuitive design and practical usability principles.

The Copywriter

Book

The Copywriter

“The Copywriter” by Peter Temple is a comprehensive guide that explores the techniques and strategies for writing persuasive and effective copy, essential for anyone looking to improve their writing skills.

🎉 Over 14K Members! Join the discussion on Discord.